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The Top 20 Most Expensive Keyword Categories in Google AdWords
On the heels of Google's blow-out Q2 2011 earnings announcement last week, we wanted to find out the most expensive keywords - what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google's profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google's profits.
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Disclosure: I serve as a consultant to various companies that compete with Google.Italy/GOOG
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