Social media is not free - Facebook, Google want money for distribution. Big or small, the Facebook strategy for most brands has been to collect as many “likes” as possible.
Facebook is now planning to monetize that strategy by charging companies for newsfeed distribution. For much of this year Facebook has been gradually cutting back on distribution of a brand’s messages to Facebook users that “like” the brand. Now, it’s offering a way for brands to regain that distribution by paying for it, reports Cotton Delo at Ad Age: [Facebook] states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Foremski’s Take: All that work to get people to “like” a brands’ Facebook page has been neatly integrated into Facebook’s business model. Social media was never free but in the early years it seemed that way when companies could get huge distribution of their messaging for seemingly little work.
The disappearing web... The Top 20 Most Expensive Keyword Categories in Google AdWords. On the heels of Google's blow-out Q2 2011 earnings announcement last week, we wanted to find out the most expensive keywords - what keywords demand the highest costs per click and are most competitive in terms of high search volume.
Since the vast majority of Google's profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google's profits. The results of our research are illustrated in an infographic of the most expensive keywords. (Click the image to enlarge the google adwords keywords infographic.) Table of Contents: The 20 most expensive keywords categories with the highest search volume (i.e. the most used keywords) and highest costs per click, thereby netting Google the most money, are:
Google insider's account sheds new light on Internet giant. Posted: 05/02/2012 10:35:42 PM PDT0 Comments|Updated: about a year ago Congratulations!
You found a link we goofed up on, and as a result you're here, on the article-not-found page. That said, if you happened to be looking for our daily celebrity photo gallery, you're in luck: Also, if you happened to be looking for our photo gallery of our best reader-submitted images, you're in luck: So, yeah, sorry, we could not find the Mercury News article you're looking for. The article has expired from our system. What next? You may also want to try our search to locate news and information on MercuryNews.com. If you're looking for an article that was published in the last two weeks, here are more options:
Google Warns Of Malware Redirecting To Its Search Results. Do a search on Google, and you might get an unexpected surprise.
A big notice at the top of your results warning that your computer has been infected with malware. Here’s an example of how it looks: What malware? Produced by whom? Google’s not giving any details there yet, simply blogging: This particular malware causes infected computers to send traffic to Google through a small number of intermediary servers called “proxies.”
The blog post itself has the fairly innocuous title of “Using data to protect people from malware.” This is malware so threatening, so menacing that Google does unprecedented above-the-search results warnings, and Google describes it as an exercise in data analysis? The post also doesn’t mention that the malware is restricted to Windows computers, nor does the help page make this clear. The IP address, by the way, appears to be Google’s own. Postscript: A Google spokesperson tells me via email, after I asked why the particular malware wasn’t named: Bottom line.
Hard-Coding Bias in Google "Algorithmic" Search Results. Disclosure: I serve as a consultant to various companies that compete with Google.
But I write on my own -- not at the suggestion or request of any client, without approval or payment from any client. Google gives its Finance and Health services top on-screen positions. Search for a stock ticker (example: CSCO), and the three most prominent links on the page -- the large-type all-caps ticker symbol, the large price chart, and the left-most details link -- will all take you to Google Finance.
GOOG - China. GOOG Quarters. Google Internet. Burnham's Beat: The Google Dependency Index: A List of Public In. « Don't Take Angel Investments From VCs | Main | The Algorithm Myth And Why Google Will Be Hated » Wall Street has lots of stock indexes.
Everyone knows the NASDAQ and Dow Jones Industrials, but there are hundreds of other indexes for almost every sector and capitalization. With that in mind, I offer the Google Dependency Index, which is composed of a list of public companies that essentially find themselves completely at the mercy of Google. I put this list together mostly as an exercise to quantify just how important Google was to the direct financial performance of other public Internet companies and I have to say that after going through the exercise it has convinced me that Google A) is actually even more powerful than people perceive it to be B) there will inevitably be a backlash against this power.