GE : ecomagination. The Future Of PR When Every Company Is Now A Media Company... - Posted by Tom Foremski - April 24, 2009 [On my recent trip to Portland I caught up with Kathleen Mazzocco from Clear PR.
I mentioned one of my old posts (April, 2006) that every company is a media company. Every company has to learn how to publish using the new (two-way) media technologies, to reach their customers, their employees, partners, local communities, etc. And one role of PR is to help companies become media companies and help them tell their stories.
Here is more on this theme.] By Kathleen Mazzocco, Clear PR I wanted to continue the conversation we'd started regarding the future of PR. Let me continue by recreating a conversation I've had lately with clients: "It's time. Here's why: your favorite print media brands are under siege and quite a few will succumb. The latest recession has merely accelerated a trend that was already well underway and cannot be reversed even after the economy bounces back. And the impact of print coverage is not what it used to be. Entrepreneurs Question Value of Social Media. Bigger Business Blogs Better Lead Bringers. By MarketingCharts staff Businesses with blog article numbers above this critical threshold are likely to have enough content to make a significant impact on search engines through additional indexed pages and new keywords with which to associate.
In addition, other sites are more likely to link to a blog that offers a steady stream of content. Businesses with blogs of 24-plus articles are more likely to be committed to updating their blog frequently and, thus, are likely to generate more traffic from referring sites. Business blogs that have 0-11 articles posted will generate a median of three leads. Once blogs reach the 12-23 posted article threshold, this median dramatically rises to 10. Businesses with Blogs Generate 67% More Online Leads Businesses with blogs generate 67% more online leads than businesses without blogs. Advice for Bloggers Based on its research, Hubspot offers the following advice to business bloggers: Increase the number of keywords marketers rank for in Google.
About this blog. I believe that it is only a matter of time before enterprise software consists of only four types of application: publishing, search, fulfilment and conversation. I believe that weaknesses and corruptions in our own thinking about digital rights and intellectual property rights will have the effect of slowing down or sometimes even blocking this from happening. I believe we keep building layers of lock-in that prevent information from flowing freely, and that we have a lot to learn about the right thing to do in this respect.
I believe identity and presence and authentication and permissioning are in some ways the new battlegrounds, where the freedom of information flow will be fought for, and bitterly at that. I believe that Moore’s Law and Metcalfe’s Law and Gilder’s Law have created an environment where it is finally possible to demonstrate the value of information technology in simple terms rather than by complex inferences and abstract arguments. Currybetdotnet - Martin Belam's blog. Software Is Media. I've made this point in several talks I've given recently so for those of you who attended or watched the talks on video aren't new to this meme.
But I thought I'd share it with the AVC community. As software has moved from running on local machines to running in the browser a number of important things have happened. One of the most important changes is software has become media. Here's a definition of media I pulled from TechTerms "media" refers to various means of communication. Media are the tools that are used to communicate. Like other forms of media, software produces an emotional reaction when we use it. Like media, the interfaces that present software to us need to be stylized, designed, and elegant.
And like media, the most important measurement for software today is the number of engaged users. Many will read this and say "well that might be true for consumer software but not for enterprise software. " Every Company Is A Media Company.