mechanism
Get flash to fully experience Pearltrees
What is a Demand Side Platform or DSP? | Crowd Science Blog
A Demand Side Platform, or DSP, is an online advertising platform that makes it easier for an advertiser to buy and sell online display advertising on multiple ad exchanges. Demand side platforms are a more efficient way for advertisers and brands to purchase ads from many different ad exchanges; everything is centralized, including bidding and reporting. DSPs also allow advertisers and brands to buy audiences rather than specific website ad placements through technology called real-time bidding .
Cookie bombs and fortune tellers « Marketingfood
The heart and soul of marketing is targeting strategy, and when it comes to digital advertising, that strategy is increasingly data-driven and algorithm-based. Compared with traditional media, digital advertising has the advantages of targeting/personalization, precise performance metrics, and much greater flexibility in terms of reach and cost. These differences also spark two dramatically different views of advertising strategies like two dueling gunfighters in the Wild West. In the east corner is the shotgun approach: let’s take advantage of the Web’s abundance of low-cost ad impressions and canvas the Web until we land on enough interested users to cover the cost. This is also known as cookie bombing .
What a Pixel and Cookie Can Reveal | ClickZ
Brian Massey | February 4, 2009 While I was researching this column series, Chris Vanderhook, cofounder and COO of Specific Media , shared a fascinating example with me. He told me the hypothetical story of an auto dealer who had trucks that had to be sold.
Web bug - Wikipedia, the free encyclopedia
A web bug is an object that is embedded in a web page or email and is usually invisible to the user but allows checking that a user has viewed the page or email. [ 1 ] One common use is in email tracking . Alternative names are web beacon , tracking bug , and tag or page tag . Common names for web bugs implemented through an embedded image include tracking pixel , pixel tag , 1×1 gif , and clear gif . [ 2 ] In some cases it may be considered a breach of personal privacy . [ citation needed ] [ edit ] OverviewWhat Is Retargeting And How Does It Work?
Imagine being able to show your display advertisements solely to people who have shown interest in your brand. This is exactly what retargeting and remarketing does. By having your banner ads follow your users throughout the internet , retargeting aims to: The key beauty to this technology is that it really is only serving banner ads to people who have shown at least some amount of engagement in your brand.