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Target market. Target markets[edit] Target markets are groups of individuals that are separated by distinguishable and noticeable aspects.
Target markets can be separated by the following aspects: Geographic segmentations - addresses (their location climate region)demographic/socioeconomic segmentation - (gender, age, income, occupation, education, household size, and stage in the family life cycle)psychographic segmentation - (similar attitudes, values, and lifestyles)behavioral segmentation - (occasions, degree of loyalty)product-related segmentation - (relationship to a product)[2]
Demographics. Racial demographic map of Houston, Texas, from the 2000 US census Demographics are the quantifiable statistics of a given population.
Demographics are also used to identify the study of quantifiable subsets within a given population which characterize that population at a specific point in time. Demographic data is used widely in public opinion polling and marketing. Commonly examined demographics include gender, age, ethnicity, knowledge of languages, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease over time).