Apps. Oneherd.com | tools.quicksprout.com. Search Engine Optimization Tools by WebPosition. How to use Google+ to improve your search traffic. When Google Plus was launched a year and a half ago, it set in motion a multitude of changes to the search landscape. From this point forward, getting traffic from the famed search engine is no longer about the number of backlinks you have. A personal element was added to the search. The problem most small businesses have discovered over the past 18 months has been how to work with this new element in search to increase traffic, and continue delivering quality content. Below are some suggestions for making Google Plus work for your search traffic. You need to start thinking about Google’s search engine like a web instead of an engine. I know that this is a weird statement; give me a second to explain the implications of this concept in the following paragraphs.
The Google+ era completely shifted this attitude, so you had to participate on their site for more traffic. This is mind-blowing when you consider that throughout Google’s history they were the equalizer in traffic. Improve your WordPress search results with a Google custom search engine. There’s no disputing the fact that WordPress is a fantastic piece of software, but one thing it’s never been very good at is search. WordPress has provided its own search functionality for years, but the sad truth is it just isn’t up to scratch; search results are sorted by date rather than relevance, which is practically useless in sites with a lot of content.
So how can we improve the search results on a WordPress site? There are plugins you can install to get better results — Relevanssi is a good option if you want to go down this route. However, if you really want to provide the best possible search results on your site, who better to turn to than the king of search – Google. Harness the power of Google’s search technology With a Google Custom Search Engine, you replace the substandard WordPress search with all the searching power of Google, but limited to your own website, so that your visitors will always get the best possible results when they perform a search on your site.
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