Empathy Map Poster. Mapping the customer experience with customer experience journey maps. A Foolproof Process for Identifying Your User Stories. I’ve written previously about how to write user stories here.
But as I’ve gained more experience implementing Agile Marketing, I’ve realized that it’s not enough to understand how to write Agile Marketing user stories. We also need a process for identifying as complete a set of useful user stories as possible. I’d like to suggest the following four step process: Identify your personasFor each persona, identify the “jobs to be done”For each persona, identify the steps in the buyer’s journeyDevelop a matrix from the steps above. Personas - Fluid Project Wiki. What is a Persona?
"A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design. " (Kim Goodwin, Cooper.com) Personas.