Design Thinking Balances the Rational and Emotional. What is Design Thinking?
Say the word “design” and many automatically associate it with the craft of design or design as a profession. Actually it has less to do with “design” and more with “system”. There are many ways to define “design thinking” and this list is not exhaustive: A way to instill customer-centricity and empathyA framework for exploration and experimentationAn approach to sense-making and problem solvingA methodology to foster exploration and experimentationA design buzzword to tell you a designer can do more than designA management buzzword sold as the “next” strategic toolA marketing slogan or tag lineA self-gratifying term for those who think they are creative.
The problem with "design thinking" By Saul Kaplan, contributor FORTUNE -- Believe in the power of design.
Through it, we will chart the landscape of possibility – designing, testing and prototyping new terrain. Be a market maker rather than a share taker. Business model innovators are always seeking out places and events with a strong design vibe. Welcome to the Era of Design. All businesses, no matter what they make or sell, should recognize the power and financial value of good design.
Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. In this post, I am referring to design as a broad and deliberately applied discipline, with the aim of creating simpler, more meaningful, rewarding experiences for customers.