6 Hot Digital Trends Transforming the Fashion Industry. Fashion was very slow to adapt to our new hyper-connected reality, but has in a very short time managed not only to catch up but also innovate in the ways tech can be used to give an time-tested but fast-paced industry a lift. In the words of Heidi Klum, in fashion, much like in tech, “One day you are in and the next you are out”, so lets take a look at some of the hottest trends right now: 1. The reinvention of runway shows Fashion shows were always at the heart of fashion and part of why fashion was so reluctant to give in to social media, as the high level of competitiveness between designers and maybe a touch of diva attitude demanded top secrecy surrounding the shows. Backstage: Now designers welcome the “intrusion” backstage and are the first to tweet out first looks.
The show: The direction of shows has also changed and adopted a more cinematic approach. 2. There’s been a lot of talk – and action – around crowdsourcing and curation. 3. 4. 5. Who does it best? 6. 9 Ways Supermarkets Are Going High Tech. Josh Grossman is director of marketing for SavingStar, where he helps people save money on groceries without clipping or printing coupons. Follow him @JoshGrossman28. There are several companies, such as FreshDirect and Tesco, that are reinventing the grocery shopping experience in an effort to make procuring food a convenience, as opposed to a time-sucking errand.
But even though most would agree they don't care for the weekly trip to the grocery store, 98% of groceries are still bought that way. This may be why companies are using new technology to make the shopping experience better at traditional supermarkets. Here’s a look at some of the creative ways they're doing this. 1. Locating Products Aisle411 empowers anyone with a mobile phone to find products within retail stores. 2. Coinstar — makers of the ubiquitous green vending machines that convert your change into cash or giftcards — just announced a new partnership with Seattle's Best Coffee, to roll out new Rubi coffee kiosks. 3.
The Nordstrom Innovation Lab. The Future of Retail. What’s the next big thing in digital? Mobile? Social? Online video? Those are things moving fast but the trend with the most potential for significant economic impact is, in fact, retail. The sleepy, boring business of selling things to consumers is pepping up and becoming a hotbed of innovation.
Technology and consumer trends are combining to create a shopping experience entirely different from anything we’ve seen before. As Darrel Rigby points out in his HBR article, every 50 years retail goes through a major disruption. The Slow Crawl of E-Commerce At the beginning of the dot com boom, many assumed that e-commerce would become an instant success. It didn’t work out all that well. This chart from a census bureau report shows that e-commerce still garners a mere 5% of the total pie. Therein lies the dilemma. A New Omnichannel World The answer lies in what Daniel Rigby calls the “Omnichannel Organization.” E-commerce is also flattening the path to purchase. In-Store Experience Transformed. Erik Eliason: 6 New Retail Models Aiming to Shake Up the Industry.
The Secret of Pop-Up Restaurants: It's Not Just About Cost - Business. After Anthony Bourdain’s visit to San Francisco introduced the pop-up concept to the masses, we wanted to explain why we chose the pop-up route for Boba Guys. For us, a pop-up seemed similar to the startup world’s proof-of-concept period. We used the first couple months to feel out the market—will people get what we do? —and set ourselves up to be able to tweak our product and make our model more iterative and less static. At first, we entertained the idea of starting up a business from scratch, renting out our own space or even a food truck, as the latter trend was achieving mainstream status at the time.
But we did not want to get into the business of selling other food items just to make the business profitable. As we tossed around different business models, we grew fonder of the pop-up model, which aligned with our vision much more closely. The pop-up concept is gaining a lot of steam, as it has all the essential benefits of a tech proof-of-concept.