The Project Management Process - Week 2. Built to Thrive: using Toyota to illustrate innovation portfolio m... A New Framework for Disruptive Innovation Management 2012 - Dr. Jos... Paul Bosetti Strategy and Analytics. Portfolio – a collection of products, services, or brands that are offered for sale to a customer in order to achieve diversification and balance.
Build Current State Detailed business analysis & Competitive landscape analysis Define Future State To Ensure Long Range ProfitsCorrect product mix to match company strategyPossible growth platforms to launch new offerings.Determine how the financial and corporate strategy will link in with the Portfolio Strategy ExecuteDevelop detailed plans and implement Sample analysis steps in defining portfolio strategyMap revenues, customers, and gross margin to market segmentsConduct detailed ABC analysis of revenue generation activitiesDetermine cost to serve models “prune” unprofitable customers or move them into a different line segmentInterview key customers and management personnelAssessment of Industry attractivenessEconomic analysisBarriers to entryCompetitors. Ansoff Matrix. Author: Jim Riley Last updated: Sunday 23 September, 2012 The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy.
Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the business strategy. These are described below: Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: A market penetration marketing strategy is very much about “business as usual”. Market development Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets.
McKinsey / GE Matrix. Author: Jim Riley Last updated: Sunday 23 September, 2012 The business portfolio is the collection of businesses and products that make up the company.
The best business portfolio is one that fits the company's strengths and helps exploit the most attractive opportunities. The company must: (1) Analyse its current business portfolio and decide which businesses should receive more or less investment, and (2) Develop growth strategies for adding new products and businesses to the portfolio, whilst at the same time deciding when products and businesses should no longer be retained. The two best-known portfolio planning methods are the Boston Consulting Group Portfolio Matrix and the McKinsey / General Electric Matrix (discussed in this revision note).
McKinsey GE Matrix Software for Product Portfolio Analysis and Management. Part 2.
MM4XL Tools > 1. Strategic Tools > McKinsey Matrix > The Factors of the Analysis. Product portfolio - the Boston Matrix (or Boston Box) Author: Jim Riley Last updated: Sunday 23 September, 2012 Introduction to the Boston Matrix A business with a range of products has a portfolio of products.
However, owning a product portfolio poses a problem for a business. It must decide how to allocate investment (e.g. in product development, promotion) across the portfolio. A portfolio of products can be analysed using the Boston Group Consulting Matrix. Market share – does the product being sold have a low or high market share? How the Boston Matrix is Constructed The Boston Matrix makes a series of key assumptions: Market share can be gained by investment in marketing Market share gains will always generate cash surpluses Cash surpluses will be generated when the product is in the maturity stage of the life cycle The best opportunity to build a dominant market position is during the growth phase How does the Boston Matrix work?
Stars are high growth products competing in markets where they are strong compared with the competition. Matrix BCG Software for Brand Portfolio Analysis and Management. Product Portfolio Analysis - Mind Map. Mind Maps have been produced to introduce topics and give students an overview of key topics being studied.
This mind map introduces Product Portfolio Analysis. Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version. View larger version of the mind map. Product Life CycleDevelopmentLaunch/IntroductionGrowthMaturitySaturationDeclineWithdrawalSWOT AnalysisStrengthsWeaknessesOpportunitiesThreatsBoston MatrixProblem ChildrenCash CowsStarsDogs. BCG Matrix. Portfolio Management. Project Portfolio Management.