Building a Global Sensing Network. If the innovation war is just beginning, then you need to make sure you’re fighting it outside your organization — not inside.
The old way of succeeding in business was to hire the most clever, educated, experienced and motivated people you could afford and then direct them to come up with the best customer solutions possible, organize and execute their production and marketing predictably and efficiently, and do their best to outmaneuver the competition. But the battlefield of business success is changing. Future business success will be built upon the ability to: Utilize expert communities. A LEGO presentation on Open Innovation. At the recent European Open Innovation Summit, I listened to a great presentation by Erik Hansen, Senior Director, Technology and Open Innovation at LEGO.
Here you get some of the insights that I liked from the presentation, which you can also view by yourself on this link: LEGO Open Innovation Presentation Early on, LEGO established a taskforce with the aim of: • Assessing the opportunities, needs, and benefits for introducing new practices of open innovation across The LEGO Group • Defining what next practice would look like building on internal practice as well as insight from the best open innovation practitioners in the world • Making a firm and evidence based recommendation on what and where the value could be, how this could be delivered and what would be needed to achieve this. Open Innovation: Combining World-Class Skills with Local Knowledge. One of the most seductive forms of open innovation is to recruit the best minds in the world to work on really tough problems.
Often this is done in the form of competitions. And, when the goal of the competition is to make the world a better place by solving a tough social problem, they tend to attract world-class talent as well as considerable press. What’s great is when the people who are attracted to address these challenges have a lot of local knowledge, because without that local knowledge and context, the designs are often fatally flawed. Two such competitions caught my eye this month: