This article looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective. The Customer Buying Cycle
Eric Ries describes the three A’s of metrics as: Actionable, Accessible, and Auditable. Today, I’d like to share our take on what it means for metrics to be accessible. What Are Accessible Metrics?
In his book, The Lean Startup , Eric Ries describes the constant challenge entrepreneurs face between “Pivoting and Persevering”, but he doesn’t describe the even harder challenge of deciding when to hit the reset button. (Maybe Eric views “reset” as a “hard pivot”?) With my last company, WiredReach, while I eventually succeeded in discovering viable “customer problems” to solve and even got pretty far in terms of validating the business model (with positive cash flow), something was grossly missing: passion for customers and their problems . I had unknowingly tweaked my founding vision along the way and had become a company with a “solution looking for a problem”. The viable customers and markets I found were unexpected.
in Share 0 Cracking the complexity code I’d like to explore further why I feel innovation is a complex adaptive system that needs us all to recognize its make up differently than a ‘simple’ idea management system or pipeline process. It is far more complex than that. Innovation needs to be managed well.
If you haven’t started already, there’s not much time left to make sure your organization is asking itself innovative strategic planning questions and looking for top opportunities before 2013 starts. The good news in all this, however, is it’s ALWAYS a good time for strategic thinking and considering innovative strategic planning questions. No matter when it is, you can use great questions to push your strategic thinking and move you into increasingly smarter, more differentiated, and successful market strategies.