Traditional Strategy Is Dead. Welcome to the #SocialEra - Nilofer Merchant. By Nilofer Merchant | 10:34 AM September 12, 2012 When I say, “Social is and can be more than media,” people resist.
It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the rest of our organizations are not. MIT global study on social business: Executives increasingly understand the value and success drivers. MIT Sloan Management Review together with Deloitte have just launched 2012 Social Business Global Executive Study and Research Project, drawing out some very interesting insights from a survey of almost 3,500 executives from 115 countries.
Below the slides of the report I have selected several of the interesting slides with brief commentary. Comment: The importance of social software to business success is now well recognized, with 80% of executives seeing it as important to managing customer relationships, the most glaringly obvious use case. Social Media Evolves Into Social Business. As social media has expanded over the past couple of years, it is obvious the affect it has had on our society.
We have now become more fast paced and invested in understanding the true definition of communication. According to the Harvard Business Review, the future of social media stands right in front of us. From Washington, with Obama utilizing Twitter for his campaign, to millions of Facebook users all around the world, it is clear that social media as something spontaneous reflecting how we behave in the real world is coming to an end. We are entering an age of social business, bringing about a purposeful, planned, orchestrated, and integrated way of doing business in a social context. This strategy allows one to complexly make a message feel personal to the outside, while on the inside, the organization is planning and navigating every move.