Spiral Scratch. How companies are benefiting from Web 2.0 - McKinsey Quarterly - Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them.
This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are. Podcast How companies are benefiting from Web 2.0: McKinsey Global Survey results Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey. Pew Internet & American Life Project. BizReport - News & Insight for Online Marketers.