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Tamsin Hemingray is director of content for digital marketing agency iCrossing , where she oversees content strategies for brands including STA Travel and Sainsbury’s Finance. Tamsin is also a co-author of the ebook How to Plan a Content Strategy , released in March 2011 by iCrossing, on which this post is based. Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-date and relevant content that attracts and engages users. If your content isn’t right, your customers simply won’t engage with it in the way you hope.
6 Tips for Creating Valuable Branded Content
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MoreThan Words
15 conseils pour bien écrire et valoriser la rédaction sur le web. Le mot est d’ailleurs le principal outil du Community Manager. Savoir les utiliser, c’est la base de son métier. L’article de Denis Gentile Cécile Courtais est la 3e personne qui a bien voulu répondre à notre questionnaire.
If English is your Second Language – Which Language Do You Blog in?
Two weeks back I wrote a post asking whether readers Use American English, British English or do you Swing like the Canadians? – the resulting conversation was a great one with a variety of opinions offered. This question is a real one and one that I get asked quite a bit by people looking to start blogs. Here’s one question that arrived in my inbox today from Alonso (no URL as he’s yet to start his blog). “Hi Darren, thank you for your blog. It has helped me greatly in preparing to launch my own blog.
The five biggest benefits of a company blog | Econsultancy
The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter. However, one of the earliest components of a social media strategy, the company blog, still has the potential to provide some of the greatest value. And for good reason. While a company blog can't fix a product or service that's lacking, or send your site to the top of the SERPs overnight, it does things that may not be possible on third party services that determine the format of content and how it's distributed.
ENQUETE BLOGOSPHERE FRANCOPHONE 2010 | SITE GEEK et HIGH-TECH NWE
Chose promise, chose due, voici les résultats de la 4ème édition de la traditionnelle Enquête Blogosphérique organisée chaque année par NWE! Je tiens tout d’abord à remercier les 1.354 blogueuses et blogueurs qui ont participé à ce sondage (soit 336 sondés supplémentaires en comparaison à l’édition précédente ) ainsi que tous ceux et celles qui ont relayé l’information via leur Blog, Twitter, Facebook ou autres. (Special Thx @Fadhila Brahimi qui a spammé comme une folle durant 15 jours pour attirer un maximum de monde!)
Are you considering moving to England? Are you needing information about living in England? Or would you like to share your life experience in England?
Living in England, moving to England, expatriate England
The Wouah Factor
Le week end dernier, un ami et compatriote lorrain [qui est cela dit au passage certainement le lecteur le plus assidu de ce blog ] est venu me retrouver en terre britanique afin d’explorer la capitale du Pays de Galles. Cardiff n’est en effet qu’à seulement 2h de route d’Oxford et c’est donc. prêt pour l’aventure (le coffre rempli de saucisson, bière, chips et cacahuètes) que nous nous sommes lancés dans cette mini conquête de l’ouest. Bien sur, “qui veut aller loin, ménage sa montu … voiture”. Nous avons donc décidé de ne pas faire ce long trajet en une fois et nous sommes arrêtés dans ce que nous pensions être une charmante bourgade du nom de Ross-on-Wye.
In my last video post I spoke about the benefits of using talking head video posts on a blog . Today in this video I want to respond to many questions I get about the technical setup that I use for my videos here on ProBlogger. My set up is very basic (and I’m sure it can be improved), but the results seem to work well. I get a lot of comments on them, and questions about factors like which camera I use, what lighting I have, whether I use a microphone, and so on. As I say, I’m no tech-head so I go with the basics, but I hope you find it useful.