How To Add a Slideshow to Wordpress.com. 6 Tips for Creating Valuable Branded Content. Tamsin Hemingray is director of content for digital marketing agency iCrossing, where she oversees content strategies for brands including STA Travel and Sainsbury’s Finance. Tamsin is also a co-author of the ebook How to Plan a Content Strategy, released in March 2011 by iCrossing, on which this post is based. Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-date and relevant content that attracts and engages users. If your content isn’t right, your customers simply won’t engage with it in the way you hope.
The rise of search and social marketing has not changed this basic truth about the way that the web works. When people link to you, they’re linking to your content. But branded web content is not without its problems. If you want to maximize the value of content so that it engages and retains customers (and boosts your search rank), take note of these tried-and-true methods. 1. 2. 3. 4. 5. 6.
MoreThan Words. If English is your Second Language – Which Language Do You Blog in? The five biggest benefits of a company blog. The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter. However, one of the earliest components of a social media strategy, the company blog, still has the potential to provide some of the greatest value. And for good reason. While a company blog can't fix a product or service that's lacking, or send your site to the top of the SERPs overnight, it does things that may not be possible on third party services that determine the format of content and how it's distributed. The company blog can: Help you sharpen your pitch to prospective customers There are plenty of companies with great products and services that don't succeed because they can't effective sell.
When employed alongside the appropriate analytics tools, a company blog can become a means to find out which sales-oriented messaging resonates. Show that your company isn't run by robots Build backlinks Show that you're more competent than the competition. ENQUETE BLOGOSPHERE FRANCOPHONE 2010 | SITE GEEK et HIGH-TECH NWE. Chose promise, chose due, voici les résultats de la 4ème édition de la traditionnelle Enquête Blogosphérique organisée chaque année par NWE! Je tiens tout d’abord à remercier les 1.354 blogueuses et blogueurs qui ont participé à ce sondage (soit 336 sondés supplémentaires en comparaison à l’édition précédente) ainsi que tous ceux et celles qui ont relayé l’information via leur Blog, Twitter, Facebook ou autres. (Special Thx @Fadhila Brahimi qui a spammé comme une folle durant 15 jours pour attirer un maximum de monde!) Comme vous pouvez le constater, cette année je ne vous propose pas de découvrir les résultats au travers de multiples camemberts mais plutôt, vu que c’est à la mode et il faut l’avouer bien plus pratique, via une magnifique infographie concoctée par l’Ami Tony aka @Wisibility du collectif CaCestGang que je remercie encore une fois pour l’excellent travail fourni!
L’infographie: (en cliquant sur l’image vous pouvez la récupérer au format HD) 1 : Par sexe : 2 : Par age : Living in England, moving to England, expatriate England. Ways-to-Make-Money-Blogging1.png (PNG Image, 1367×881 pixels) - Scaled (63%) The Wouah Factor. Blog Tips to Help You Make Money Blogging - ProBlogger.