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Consumer goods companies have already found their pot of gold at the bottom of the pyramid. Now, its the turn of medical technology and device manufacturers to chase that rainbow as they reach out to the segment with low-cost innovations , specifically developed and manufactured in India.
Med device makers eye bottom of pyramid - The Times of India
New Approaches to New Markets: How C.K. Prahalad's Bottom of the Pyramid Strategies Are Paying Off - Knowledge@Wharton
Five years ago, C.K.
STOCKHOLM : New business models geared towards promoting innovation can help to create new markets and products while at the same time addressing social and environment concerns, says an economic think tank.
Bangkok Post : Scraping bottom of the pyramid
Bottom Of Pyramid Changed Business Models In India - Times Of India
Namrata Singh, Reeba Zachariah & Amrita Nair-Ghaswalla, TNN Apr 19, 2010, 12.03am IST MUMBAI: When RK Krishna Kumar, vice-chairman of Indian Hotels Company which runs the Taj chain of hotels, brought on board management guru CK Prahalad in the early 2000s, he had little idea that a whole new category of budget hotels was in the works. What Krishna Kumar, who was on first-name terms with Prahalad, was sure about was that the renowned corporate strategy thinker would come up with something novel for the group.
Until recently, there has been little interest in investing in the Bottom of the Pyramid (BOP) markets — the largest and poorest socio-economic group in a community — for sustainable community development. This is despite the fact that there is ample literature that illustrates the importance of investing in the poor for just that purpose. There is, however, little practical orientation in academic texts regarding the fast increasing gap between the rich and poor in developing countries.
Investing at the Bottom of the Pyramid for sustainable development | OurWorld 2.0
Bloomberg News “Corporate sustainability and inclusive growth of poor people in the global marketplace will become inextricably linked,” says C.
