The Great Social Customer Service Race: Top Brands Compete in a Social Response Test. How it Worked Four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries.
Each company received one tweet per weekday for four consecutive weeks. During the first and third weeks, our employee participants used the brand’s Twitter name with an @ symbol. Using the @ triggers a notification to the account owner that they’ve been mentioned in a tweet. In the second and fourth weeks of the race, only the brand name was used. I consulted with social media experts from Engagor, Conversocial and STELLAService to develop questions they felt should receive a response, based on social media management best practices.
The questions fell into five categories: Urgent, or I need help right this secondPositive (“thank you!”) The evaluations in the below graphics are based on the time it took the brands to respond and the percent of total tweets that received a reply. Coca-Cola vs. Visa vs. McDonalds vs. Walmart vs. TwentyFeet. How to Measure Someone's Social Influence. Social Influence. How do you measure it? I asked this question on LinkedIn Answers and got a range of responses. Some said by looking up someone’s Klout score. Some said by the number of followers someone had. The Problem With Measuring Digital Influence. Editor’s note: Dr.
Michael Wu is the Principal Scientist of Analytics at Lithium where he is currently applying data-driven methodologies to investigate and understand the complex dynamics of the social Web. Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. Influencer marketing provides brands with the leverage to reach many by engaging only a few illusive influencers. This strategy depends on the accurate measurement of people’s digital influence, so brands can figure out who they need to engage. One of the reasons that brands don’t understand digital influence is because they don’t seem to realize that no one actually has any measured “data” on influence (i.e. explicit data that says precisely who actually influenced who, when, where, how, etc.).
Build A Predictive Stock Model And Validate It. 10 Tools for Measuring Your Social Media Influence. Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other.
The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. The impact of those relationships affects our Web authority. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others.
Essentially, influence is the art of persuasion — the ability to cause a change in mindset or actions so someone thinks or behaves in a certain way. Who are the influencers in my brand category and how do I find them? 4 Ways to Measure Your Social Media Success. Analytics Content Analytics – Google Analytics. 5 Tools That Help Measure Your Social Media Influence.
Do you know if you’re having an impact on Twitter, Facebook and other social media networks?
Do you want some tips on how to measure your social media influence? As Twitter continues to grow, tools to enhance your Twitter experience and measure your influence are popping up all over the web. In this article, I’ll highlight five free tools that offer easy ways to keep track of your influence on Twitter and beyond. #1: Klout Perhaps one of the more well-known resources for measuring your Twitter influence is Klout, which is available as an extension for Chrome and Firefox, as well as the stand-alone site.
Using data from your Twitter, Facebook and LinkedIn accounts (and soon Foursquare as well), Klout determines your overall influence, providing basic graphs and a good-looking user interface. Klout serves up your stats at a glance on your dashboard. Although the calculation of Klout scores is apparently quite complicated, the results are shown with very basic graphs and diagrams.