A framework for measuring social media activity A framework for measuring social media activity 60,365 views This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their ...
Using the IAB measuremen
Blog entry As Myspace prepares for a major re-launch, the IAB’s Editorial Manager Stuart Aitken gets nostalgic for the future of the once mighty social network. Harriet Clarke, Communications Manager for the IAB, shares insights for succeeding on Facebook from Advertising Week Europe’s “Creativity in a connected world” seminar. Leena Shah, Marketing Communications Manager at Microsoft Advertising and Jasper Martens, Head of Marketing and Communications at Simply Business, outline some key tips to make social media work in the B2B space. In the lead up to the Lunar New Year, Kristin Brewe, the IAB UK’s Director of Marketing & Communications discusses the influence of Asia on some key UK trends and the IAB’s own regional spotlight this week across its social media channels. IAB UK Social » In social media, you have to earn it… IAB UK Social » In social media, you have to earn it…
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