Three key social media lessons that brands will learn the easy (or the hard) way. Credit: @gapingvoid / There is no shortage of posts explaining how critical it is for brands to leverage social media, build a community and lead with a listening ear.
I have written several myself. Yet the distraction of new technology – breathlessly hyped online – continues to lead many brands to believe that social media tools are an end in themselves, that twitter or Facebook or Foursquare can solve their problems, drive sales, raise brand awareness and ,better yet, take the “viral”. The problems with this is that many brands continue to whistle past their own graves. Influencia.