The Advertising Opportunity in Facebook Places - The eMarketer Blog. On Wednesday Facebook announced its long-awaited location feature, Facebook Places. Places will let people share where they are, find friends in the same location and learn more about new places. For now, advertising isn’t part of the Places rollout. Facebook, smartly, is getting people used to the idea of checking in before introducing marketing into the equation. But sooner rather than later, Places will allow marketers to target people who check in with relevant advertising . In fact, there is already a FAQ page for advertisers interested in promoting their Facebook Place by using Facebook’s existing ad system. Places represents another step toward what I believe is the future of marketing: delivering offers and information to consumers at the moment they need it, before they even think to look for a coupon or perform a search. Facebook Places From A User Perspective.
There are plenty of articles and perspectives to read on Facebook Places ranging from privacy concerns to speculating what it means for marketers and business. The question you have to ask yourself is do these authors, journalists and analysts actually use the technology? I've been playing around with Places a bit and here are a few first impressions followed by a takeaway from someone who regularly uses Foursquare. 1. Getting Started On Mobile Places is currently only available in the U.S. on iPhone with BlackBerry and Android development to follow. 2. Much like Foursquare, venues are added by users (they can be claimed by owners). 3. Checking in is also similar to most gelocation services in that it pulls up the nearest venues which exist. 4.
Also mimicking similar platforms, Places lets you flag venues in a variety of ways. 5. Press Release Presentation. Mark Zuckerberg, vient d’annoncer sur le tout nouveau Live Channel de Facebook, le lancement officiel de Facebook Places…Un service de géolocalisation accessible depuis l’application Facebook pour Iphone (et dans un futur proche Blackberry et Androïd) qui offre 3 fonctionalités: - Partager avec vos amis où vous êtes. - Vous aider à trouver où sont vos amis. - Vous permettre de découvrir les nouveaux lieux autour de vous..
Bref, en surface, un bon “Me too” de Foursquare, ou GoWalla, le système de badges/timbres en moins… …Mais avec 2 différences fondamentales qui risquent de changer la donne ! 1- La possibilité de taguer ses amis en live. Ce qui ouvre les services de géolocalisation à tous les membres de Facebook qui n’ont pas d’Iphone, et devrait contribuer largement à la popularité de cette pratique , si on la compare au succès que rencontre le service de tag photo sur Facebook. 2- 500 millions de membres à qui l’on offre un véritable service. Une vision sociétale intéressante du service. Checking In with Facebook Places. Facebook Places Launches, Allows Businesses To “Check In” Facebook has delivered a major blow to not only to Foursquare and other location-based social networks, but also to Google and Yelp.
The social network has announced the launch of a major new feature: Facebook Places. We have talked many times about the adoption and marketing implications of location-based social networks on this blog in the past. However, this trend just got a lot more interesting for marketers. Facebook Places allows users to check in to offline locations similar to other location-bastion social networks. The Places feature is available in Facebook’s iPhone application as well as their HTML5 mobile site . Although the feature is now available in the newest version of the Facebook iPhone app, the company says it is still rolling out the feature and is not yet available to all users.
If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. POLL-Will You Use Facebook Places? 5 Things You Need To Know About Facebook Places Right Now. The official launch of Facebook's new location-based application, Facebook Places, has a few people talking and many of us wondering what this means for business - if anything at all.
Here are five things you should know about Facebook Places right now: Facebook Places Integration. Places is or will be fully integrated with today's leaders in the Location-Based service arena. This includes Foursquare, Gowalla, Yelp, and Booyah, all of which will be expanding and developing new features in the days to come. With Yelp, for example, you will now be able to share check-ins with your Facebook friends, Twitter, or with only your Yelp friends. Cox, Facebook’s Vice President of Product shared a compelling and passionate closing statement citing Ray Oldenburg in The Great Good Place where Oldenburg describes the three most important places in the world: Home: Where you eat and sleep, where your family is and where you go to digest and reflect.
Connect: Authored by: Tracey Udas See complete profile. Facebook Places : tueur de Foursquare ou de vie privée ? Avec son traditionnel coup de gong, Mark Zukerberg a lancé dans la nuit une nouvelle fonctionnalité pour Facebook.
Et pas des moindres. Comme on s'y attendait, le réseau social se lance sur le marché de la géolocalisation et attaque de front les deux pionniers en la matière : Foursquare et Gowalla.