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The Wall Street Journal is reporting that Apple’s foray into the creation of mobile advertising on behalf of big brands is going, but slowly. Since launching its iAd mobile advertising service on July 1, Apple has been slow to roll it out. Of the 17 launch partners Apple named for iAd, only Unilever PLC and Nissan Co. had iAd campaigns for much of July. Part of the reason some marketers are experiencing delays in getting their iAds to market is that Apple has kept tight control on the creative aspects of ad-making.
One of the key differentiating features of Apple’s iOS4 – besides folders and multitasking – is the ability for advertisers to serve up iAds – which we hope are context-dependent. A detailed video is now available of one of the first iAds launched as of today, for the Nissan Leaf (the first mass market electric car). The iAd looks like it could easily be an app; it allows you to customize your car, learn about key features – including comparative miles per dollar- via an engaging, informative interface. The difference is that you don’t download it voluntarily at the app store – a banner may pop up while you’re browsing the news, for instance. Clicking on the banner will then launch the iAd application, without launching your browser. Not nearly as intrusive as one might expect, it’s not entirely unlike the paid links already included in some free apps one might download – you have to elect to launch the full experience.
The growing battle between Google and Apple (NSDQ: AAPL ) in the mobile space got hotter still Wednesday with a blistering critique by AdMob founder Omar Hamoui of Apple's new iAd mobile advertising rules for its iPhone and iPad devices. "Let’s be clear. This change is not in the best interests of users or developers," Hamoui said wrote on the AdMob blog . Google (NSDQ: GOOG ) acquired Hamoui's company last month and is integrating AdMob as its mobile advertising unit. Apple, Cupertino, Calif., introduced new developer terms Monday for iOS, the mobile operating system that runs the iPhone, iPad and iPod Touch.
Si vous avez installé iOS 4 sur votre iPhone (ou si vous avez acheté un iPhone 4), vous avez à un moment quelconque de la procédure accepté qu'Apple collecte des données personnelles qui iront enrichir la base de donnée de iAd dans le but de vous proposer des publicités aussi ciblées que possible, en bref, trouver le moyen de vous pousser à acquérir quelque chose dont vous avez déjà envie. Il semble que la collecte de ces données sur les utilisateurs ait déjà commencé, Apple souhaitant dès le lancement des premières publicités taper au plus juste. Certains apprécieront, d'autres pas. Si comme nous, vous faites partie de ce dernier groupe, sachez que vous pouvez bloquer ce profilage. Il suffit pour ça de rentrer l'adresse suivante dans Safari de votre iPhone. http://oo.apple.com