Digital Trends 2010
Get flash to fully experience Pearltrees
What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging. “Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin.
want to be part of the live experience? there's also a workshop and innovation program. these will help you put the brand utility approach into practice. goal is to translate brand promises into service propositions, make existing services more eye-catching, and create innovation models that combine business and promotional strategies. as a result, your brand can transform the traditional push model into a contemporary pull approach. nowadays, a pull approach is mostly implemented using ad-hoc, fun oriented campaigns. a focus on usefulness can create a structural 'pull relationship' with consumers, since it's not only focused on awareness, but actually adds value to people's daily lives. in other words, it's also about sharing and caring.
a useful guide to the brand utility
Razorfish Releases 2010 Outlook Report /// Digital, Buzz, viral
« This morning was not a usual morning. Although the coffee still tasted the same; the french toasts were also done the same way. As every morning, he could hear Kreattur, the house elf, grumbling while cleaning the house.
Weekly Wrap-up: Geeky Devices, iPhone Letdown, Disappearing Apps
The top story this week was about tools, like software developer kits and sensors, that let you hook things up to the Internet. We also continued our exploration of the significant Internet trends of 2010: Tattoos are now a part of the Internet of Things ; iPhone 4 is going to change augmented reality ; and Marshall Kirkpatrick talks about the myths, realities and future of the real-time Web . Read on for more. More Real-Time Web coverage . Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future .Weekly Wrap-up: "Likejacking", W Joins Facebook, Say No to Links
While Facebook was once again the biggest story this week ( "Likejacking" Takes Off on Facebook ), our top stories range from the coming data explosion to an argument against linking. We also continued our exploration of the significant Internet trends of 2010: There are RFID hoaxes and hexes in the Internet of Things ; a special logo for augmented reality ; and the oil spill goes real time . Read on for more. You're invited to join ReadWriteWeb for our third event and our first on the East Coast: the ReadWriteWeb Real-Time Web Summit , on June 11 at the Metropolitan Pavilion in New York City. This is our second Summit on the Real-Time Web, following on from our successful debut event in Mountain View last October. It will follow the same unconference format, which we have gotten a lot of great feedback on.
What a massive week for Facebook news, eh? What you, dear reader, loved most about our coverage was when Marshall Kirkpatrick stood up and called out CEO Mark Zuckerberg on his half-truths regarding the new privacy policies. We also continued our exploration of the significant Internet trends of 2010: We looked at how books are now a part of the Internet of Things ; how you can create code-free augmented reality in less than five minutes; and how the real-time Web affected the Gulf oil disaster. Read on for more.
Weekly Wrap-up: Zuckerberg's Half-Truths, Firefox Losing to Chro