VW 2010 GTI story. video case study. Brand iPhone apps: benchmarks for success » *supercollider. “My iPhone app has had 200,000 downloads — is that good?” By all accounts the long heralded “Year of Mobile” is finally upon us, and it’s raining apps. IDC is predicting the iPhone will have 300,000 apps by the end of 2010, and Android will rise to 50-75,000.
And we can count on brands to help fuel a lot of the growth and hype. Just in the last few months we’ve seen app releases from Van Cleef & Arpels, Piaget, Gucci, Hilton, Polo Rugby, Jack Daniels, Weber, Audabon, Jaeger-LeCoultre, Discovery, Time Out, Stella Artois and more. This is not without merit either. So for all this activity, how do we know what success looks like? This post is a first shot at exploring the short and long answers to that question, by addressing the following: Context and mitigating factors: Like any other metric, measuring iPhone apps “success” is relative and depends on the context. Downloads Promotion Promotion makes a huge difference to the success of an app. Star rating That’s a pretty dismal stat. iPhone AppStore Secrets - Pinch Media. Dossier Iphone digitalTrends.
How to market your app.