Email Newsletter Design: Guidelines And Examples - Smashing Maga. Advertisement The email newsletter is a powerful marketing and communication tool that has various useful functions.
It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value. The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. Facebook Acquires FriendFeed (Updated) The Social Media Cheat Sheet. MarketingCharts: charts and data for marketers in web and Excel. Top 5 Business Blogging Mistakes and How to Avoid Them.
This post originally appeared on the American Express OPEN Forum, where regularly contributes articles about leveraging social media and technology in small business.
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base into the type of fans that companies like Apple, Netflix, and Ben and Jerry's have: people who will not only buy your product or service, but evangelize it to their peers. Of course, like anything, there is a right way to go about starting a business blog and a wrong way.