OJD Apps consulta° Mobile App Market to Triple by 2015. By MarketingCharts staff VAS Accounts for Majority of Mobile App Revenues Mobile application revenues consist of ad spend, value-added services (VAS, including “freemium” and subscription), and pay-per-download (PPD).
Currently VAS produces about half of global mobile app revenues, with PPD accounting for slightly less and ad spend representing the remaining tiny fraction. During the next five years, VAS, PPD and ad spend will continue contributing to total global mobile application revenues in that descending order.