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Band is a collection of virtual instruments that allows anyone, regardless of musical ability, to go beyond just listening to other people's music on the iPhone or iPod Touch, and actually create music themselves from scratch. One of the first serious music apps on the iPhone, Band was demoed live on-stage during the Steve Jobs Keynote at WWDC 2008 to huge applause. It was in the top five downloaded apps at the launch of the App Store, went on to be listed as one of the Top 10 Music Apps for 2008, and has been in the Music App charts ever since. Band has been featured in, amongst other things, the 'Best iPhone Apps' book [O'Reilly Media, 2009] and the 'iPhone App Directory' book [Image Publishing, 2009].