Social TV
Get flash to fully experience Pearltrees
Une Commission pour trouver des solutions Le CSA (Conseil Supérieur de l’Audiovisuel) a annoncé jeudi 6 février l’installation de la Commission des usages de la télévision connectée .
La télévision du futur : connectée, sociale, interactive
Zeebox may be attracting a lot of attention as a viewing companion, not least from Sky, having invested a reported £10 million for a 10% stake in the company, which employs 30 staff. However, the results of the first trial of the second screen application with another broadcast partner seem to suggest that just fifty users posted an average of two messages each over the two month run. Broadcast magazine reports that despite close collaboration with Channel 4 for a trial with the eight-episode series Desperate Scousewives only 100 of the 80,000 associated Twitter updates were through Zeebox. Our own research suggests that there were around 3,000 tweets with the hashtag #scousewives, half of them around the final episode of the desperate series. That in itself is hardly evidence of a high level of audience engagement.
Zeebox trial questions value of viewing companion