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Google = Google+ Earlier this week I participated in Google’s partner conference, entitled Zeitgeist after the company’s annual summary of trending topics.

Google = Google+

Deep readers of this site know I have a particular affection for the original Zeitgeist, first published in 2001. When I stumbled across that link, I realized I had to write The Search. The conference reminds me of TED, full of presentations and interviews meant to inspire and challenge the audience’s thinking. The Implications of Amazon's Silk Web Browser - ReadWriteCloud.

Jeff Bezos wasn't just rambling today when he was talking about Amazon's cloud services in the middle of the consumer-focused Kindle triple-launch.

The Implications of Amazon's Silk Web Browser - ReadWriteCloud

Amazon's Kindle has massive implications for the tablet market, but the Silk browser has some implications for the Web at large. And don't expect the Silk browser to stay confined to the Kindle Fire. By funneling traffic through Amazon's own servers, it may create some privacy implications and security concerns for individuals and businesses.

It also changes the landscape a bit for cloud computing providers. Technical Implications From a technical perspective, it seems Amazon has come up with a fairly creative solution for dealing with the problem of Web browsing for mobile devices. As Amazon says, modern Web sites are getting more and more complex. Focusing on EC2 means that Amazon is putting out a clarion call for companies to host their sites on AWS infrastructure. Google+ had a chance to compete with Facebook. Not anymore. AFP/Getty Images.

Google+ had a chance to compete with Facebook. Not anymore

Shortly after Google launched its new social network in June, many companies—including several online magazines, Slate among them—attempted to create “brand profiles” on the service. The rush was a testament to Google’s power to drive a flood of users to any new site it launches. Though Google+ was pretty rough around the edges, many observers called it a credible alternative to Facebook, so it made sense for companies to get in on the ground floor. Farhad Manjoo is a technology columnist for the Wall Street Journal and the author of True Enough.

Follow Yet Google seemed completely surprised by this turn of events. GoogleMart: Google's Plan to Become the One-Stop-Shop of the Mobile Web - Jordan Weissmann - Business. The Internet is entering its big-box phase, and Google wants to be Walmart. Reuters Google Music will not change your life. The new service, which debuted Wednesday at an event in Los Angeles, cobbles together a bunch of features that should be familiar to music fans. There's an iTunes-style library that sits in your web browser. There's a music store that lets you share songs with friends via the web giant's social network, Google+. It doesn't have to be. The Internet is entering its big box phase, and Google wants to be Walmart. Google became a $194 billion company by dominating search. Google still wants to own that new world. Right now, roughly five companies are fighting for dominance of the next generation Internet economy: Google, Apple, Amazon, Facebook, and Microsoft.

Google+ Was Never a Facebook Competitor. Is Too Much Plus a Minus for Google? « StevenLevy.com. Thursday, January 12th, 2012.

Is Too Much Plus a Minus for Google? « StevenLevy.com

Daniel Soar reviews ‘The Googlisation of Everything (and Why We Should Worry)’ by Siva Vaidhyanathan, ‘In the Plex’ by Steven Levy and ‘I’m Feeling Lucky’ by Douglas Edwards · LRB 6 October 2011. This spring, the billionaire Eric Schmidt announced that there were only four really significant technology companies: Apple, Amazon, Facebook and Google, the company he had until recently been running.

Daniel Soar reviews ‘The Googlisation of Everything (and Why We Should Worry)’ by Siva Vaidhyanathan, ‘In the Plex’ by Steven Levy and ‘I’m Feeling Lucky’ by Douglas Edwards · LRB 6 October 2011

People believed him. What distinguished his new ‘gang of four’ from the generation it had superseded – companies like Intel, Microsoft, Dell and Cisco, which mostly exist to sell gizmos and gadgets and innumerable hours of expensive support services to corporate clients – was that the newcomers sold their products and services to ordinary people. Since there are more ordinary people in the world than there are businesses, and since there’s nothing that ordinary people don’t want or need, or can’t be persuaded they want or need when it flashes up alluringly on their screens, the money to be made from them is virtually limitless.

Together, Schmidt’s four companies are worth more than half a trillion dollars. The Grand Map, Avi Steinberg. Use Google? Time to Get Real About Protecting Your Digital Self - Sara Marie Watson - Technology. Google's decided to integrate the data it has about you, which means you better think about the digital tracks you're leaving.

Use Google? Time to Get Real About Protecting Your Digital Self - Sara Marie Watson - Technology

Search, browser, email. These are the most essential tools of an Internet-connected life, and for many of us, Google offers the best of breed. Aside from sharing a common log-in, it hasn't been clear how complete Google's consolidated view of any given user might be across its suite of products -- until yesterday.

Now it is patently clear: Going forward, Google is compiling its user data across all of its products, resulting in an omniscient, informed, one-true profile of you, all in the name of serving you more relevant information -- and, of course, ads. How Google's New Privacy Policy Could Affect You. You’re on the way to a meeting.

How Google's New Privacy Policy Could Affect You

Traffic seems to be slowing. Why Google will soon answer your questions directly - tech - 06 June 2012. Search engines are morphing into something new: vast brains that don't just show links, but respond directly to questions you ask in everyday language Editorial: "Do internet companies have all the answers?

Why Google will soon answer your questions directly - tech - 06 June 2012

" SEARCH engines have barely changed since Google was founded in 1998. Sure, they run on blazingly fast servers and are powered by sophisticated algorithms, but the experience itself is basically the same: users enter a word or two and the engine spits out links to the most relevant pages. That is about to change.Last month, Google rolled out its "knowledge graph", which serves up facts and services in response to search terms - not just links to websites. It is the latest step in a process in which search engines are morphing into something quite new: vast brains that respond directly to questions posed in everyday language. "Search does a good job of returning pages," says Shashidhar Thakur of Google. Links are not necessarily the best way to answer a query. Google+ comScore: Google's social networking lags behind FaceBook, MySpace. Technology - Alexis Madrigal - How Google Can Beat Facebook Without Google Plus.

Look, Google, we've got a plan to help you win on social.

Technology - Alexis Madrigal - How Google Can Beat Facebook Without Google Plus

There's only one catch: You have to give up on the notion that animates Google Plus. Out in the Mojave Desert, there's a place called California City that's fascinated me ever since Geoff Manaugh brought its story to the Internet's attention. The city is one of the largest in the state by land area, but its population sits at a mere 14,718. The facts together indicate the grandeur of the planned community's conception and its failure. tl;dr version Google Plus is an abandoned city in the desert.I.e. As pitched by the town's founder Nat Mendelson, California City would be the home of the American dream, a wonderland for sun and job seekers to go after Los Angeles' population burst across that city's eastern mountains.

Who did not arrive as expected. Those people did stop going to Los Angeles. Why Hath Google Forsaken Us? A Meditation. Americans Love Google! Americans Hate Google! - Megan Garber - Technology. This morning, the Pew Internet and American Life Project released the results of a February survey analyzing Americans' feelings about online privacy.

Americans Love Google! Americans Hate Google! - Megan Garber - Technology

The main takeaway is something of a paradox: The majority of us are uncomfortable with personalized search and targeted ads. At the same, time, though, we're more satisfied than ever with the performance of search engines. Taken together, the polling shows that there is a great uneasiness about the status quo of data collection on the Internet. And yet, people like using the Internet. In phone calls with Pew, 65 percent of Internet users said it's generally "a bad thing" if a search engine collects information about individual searches and then uses it to rank someone's search results -- because it may limit the information you get online and what search results you see. It's Official: Google Is Now a Hardware Company. Last August, Google (GOOG) Chief Executive Officer Larry Page fulfilled a pledge made to one of his senior executives, a square-jawed former attorney named Dennis Woodside. Apple (AAPL) CEO Tim Cook had been trying to poach Woodside to make him Apple’s head of sales; Google had persuaded him to stay, in part by promising him a bigger job, according to two people with knowledge of the matter, but who asked not to be named because the discussions were private.

Now it was time to make good. Woodside says he was speaking with board member K. The Case Against Google. Google Wants to Legalize Same Sex Marriage Worldwide - National. Bravo, Google. The tech giant announced a new campaign to legalize same sex marriage across the world at an LGBT conference on Saturday.