HN-Books Gödel, Escher, Bach An Eternal Golden Braid Twenty years after it topped the bestseller charts, Douglas R.
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(Last Updated Nov 13. 2012* New additions to the list are at the end.) Judgement in Managerial Decision Making (awesome) When faced with a decision, we all believe we’re weighing the facts objectively and making rational, thoughtful decisions. In fact, science tells us that in situations requiring careful judgment, every individual is influenced by his or her own biases to some extent. Drawing on the very latest behavioral decision research this book examines judgment in a variety of managerial contexts and provides important insights that can help you make better managerial decisions. Influence: The Psychology of PersuasionShould be required Reading. Nudge: Improving Decisions about Health, Wealth, and Happiness* “This book is terrific. Behavioral Economics Reading List - Farnam Street