Canonical. Molti siti mettono a disposizione gli stessi contenuti o file HTML tramite URL diversi.
Supponiamo che tu abbia un sito di abbigliamento e che uno dei tuoi articoli di punta sia un abito verde. È possibile accedere alla pagina dell'abito tramite diversi URL, soprattutto se utilizzi ID di sessione o altri parametri: Per acquisire un maggiore controllo sulla visualizzazione degli URL nei risultati di ricerca e per consolidare le proprietà, come la popolarità dei link, consigliamo di scegliere un URL canonico (preferito) come versione preferita della pagina. Puoi indicare la tua preferenza a Google in vari modi. Nessuno è sconsigliato, né obbligatorio (se non indichi un URL canonico, provvederemo a identificare quella che a nostro parere è la versione migliore). Imposta il tuo dominio preferito Impostando il tuo dominio preferito, indichi a Google quale versione dell'URL del tuo sito ( o preferisci. Specifica il link canonico per ogni versione della pagina Utilizza i reindirizzamenti 301.
Federated Media Publishing. Webmaster Tools. Google Trends. The Free Keyword Tool from WordStream - Free Keywords for SEO, AdWords, & Blogging. Learn More about The FREE Keyword Tool Want to know more about The Free Keyword Tool, like where it gets its data, what "relative volume" means, or how it compares to other free keyword tools?
Then, keep reading or you can use the links to the right to jump down to a particular topic of interest. What People are Saying about The FREE Keyword Tool Here’s what some of the biggest names in search marketing have to say about The Free Keyword Tool. "The coolest feature it offers is that it allows you to download thousands of keywords at once. " - Aaron Wall, SEOBook "WordStream has launched a free keyword research tool that is better than Google's limited one. " - Frank Watson, Search Engine Watch "In a time where most willingly pay for multiple commercial tools, it's refreshing to see one free tool deliver great results that render the others useless.
" Open Site Explorer. Defining Adwords Match Types. Use matching options with your keywords to help control which searches can trigger your ad.
When choosing the appropriate match type for a keyword, we typically recommend starting with broad match to maximize your potential to show your ads on relevant searches. Use the search terms report to monitor which keyword variations triggered your ads. Keyword match types help control which searches can trigger your ad. For example, you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. In general, the broader the keyword matching option, the more traffic potential that keyword has. About keyword match types How To Use Keyword Match Types on the Search Network Learn about the different keyword match types (broad, phrase, exact, and negative) and how selecting the right ones for your keywords can help you reach your AdWords goals. How keyword match types work This is the default matching option.
Example Tip Keep in mind. 8 Ways to Find the Best Long-Tail Keywords. Ranking well for competitive keywords is incredibly tough for the average small business.
That's why more specific and less competitive keywords can make a huge difference. For many, long-tail keywords (in aggregate) add up to the majority of their website's search-driven traffic. (If you aren't familiar, "head" terms are more popular and more frequently searched: like "road bike. " Long-tail keywords are longer and more specific: "aluminum vs carbon frame road bike. ") A long-tail keyword could be the title and topic for a highly targeted blog post or article (or video or infographic or other content.) And if you're running pay-per-click (PPC) ads, long-tail keywords are usually a lot less expensive. The key, of course, is to identify the best long-tail keywords for your business, so I asked Elisa Gabbert, a Content Manager at the PPC and search engine marketing company WordStream, for tips: 1. Split Testing and Multivariate Testing Software - Visual Website Optimizer.
Landing Pages: Create, Publish & A/B Test Without I.T. ClickTale, The leader in Heatmaps, Usability & Web Analytics. 2011 Search Engine Ranking Factors. SEO: The Free Beginner’s Guide From SEOmoz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.
Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Setting up a WP Page for Search.