15 of the Best Social Apps of 2012. If you have a penchant for socializing in cyberspace, 2012 saw a slew of handy apps that could help you in your endeavors.
Forget the big, established names. There are plenty of other ways to socialize online that may have escaped your notice. Indeed, The Next Web covered thousands of apps throughout this year, from nifty new browser extensions, to the latest game-changing Android and iOS apps, so we sifted through the archives and pulled out some of best social media apps of 2012…just for you. Don’t miss our other 2012 lists for more great recommendations. Treater Treater is an Android and iOS app that helps you treat friends to coffee, beer and more. Treater enables users to send gifts – such as coffee, cupcakes or cocktails – to friends. . ➤ Treater: iOS | Android Tweetary Tweetary is more than an iOS Twitter client, it’s a diary for all your tweets. ➤ Tweetary | iOS Everyme We first wrote about Everyme back in April, when it was iOS only.
Tumblr. Blog. Reddit. Facebook. 4 Social Media Goals Every Business Should Measure. 6 Podcasting Tips From the Pros. Thinking of getting into podcasting?
Many businesses are discovering the power of audio podcasting and how this content can help them grow their business. So we asked the podcasting experts to share their tips. What follows will help you connect with your audience on a more personal level and extend your online community. Why Podcasting? Podcasting is a lot like on-demand talk radio. There are hundreds of millions of people walking around with podcast-enabled smartphones. Those people have moments where they’d love to consume some engaging or educational content (while driving, while walking, while at the gym…).
Podcasting offers a popular and growing platform for businesses. 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience. Does your company target a global audience?
Are you a European marketer looking to scale your business to other European nations? Are you in the U.S. seeking the attention of a French or Spanish audience? Increase Conversion by Decreasing Engagement, Even with Video. Engagement is a magnetic “measure” of online effectiveness.
You might call it an “engaging” metric. This is because it is a nice stand-in when real measures of sales, leads or subscriptions are too difficult to track or deliver disappointing results. “No, we didn’t increase sales, but look at the engagement!” Is the mantra. The definition of “engagement” changes from channel to channel. In social media, engagement can be measured by liking, commenting, following, connecting, uploading a photo – almost anything. On your website, it may be measured by how many visitors bounce, how long they spent on the site or how many pages they saw during their visit.
In general, engagement is a predictive measurement. As it turns out, this is not a very good assumption. The Fine Line Between Engagement & Distraction Having just come back from Conversion Conference East, my head is freshly filled with the odd workings of the human brain when interacting with the Web. How to Manage Social Sharing Duties Effectively. In an ideal world, your business would employ a dedicated Social Media Manager, who’d be able to invest all of his or her time into building your social profiles and interacting with your community in order to reap the SEO and conversion rate benefits that are associated with a strong social presence.
Of course, this is the real world! Rock Your SEO with Structured Social Sharing - #MozCon Presentation. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics. PRO TIP: This structured markup makes a difference for SEO! I'm sharing the process, my MozCon presentation, and a free worksheet with you below. Oh! You can also view my Whiteboard Friday on SSSF where I give a bird's-eye view of through the process.
How Data Hype is Destroying Your Social Media ROI. We are all looking for the latest nugget of data that will help us optimize our social media strategies for success.
Every time we see a post with an infographic about the best time to tweet or what social networks our audience is using we get excited thinking it’s just the right information to help us take our social media strategy to the next level. That’s why you see so many status updates hyping the data because it’s finally the answer we’ve been looking for … or is it? In the early years of social media marketing (just 6-8 years ago, really) several major media outlets chastised bloggers claiming they didn’t cite sources and do enough research to make sure the information was accurate.
The social media crowd stood up and said that our audiences would control bad information by calling it out, complaining in comments, or simply not sharing the information with others. In essence, our audience would be the filter for bad information.
Tools. Google+