How not to use Twitter: HabitatUK as a case study. Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who've never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia's Masterchef contestant who got voted off #Poh.
I found these on Twitter Search: HabitatUK trending topic #hashtag spam Just to really add insult to injury, HabitatUK even used an Iranian election hashtag, and threw one in for True Blood fans too, both trying to get people to signup to a database. Hashtag abuse involving Iranian election I've written about how easy it is to make a mess of hashtags on Twitter if you don't know what you're doing. @HabitatUKs response to all of this? La galerie Aleph - Galerie Aleph. Minima sociaux : mieux concilier équité et reprise d'activi.
Colloques, rencontres. MAAT : GESTION DE L'HABITAT SOCIAL.