Joelapompe : Press, Outdoor, Guerrilla, Design and TV Advertising twins archive. Building a Strong Brand: The ID Branding Framework. Today it's commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in their marketplaces. We define "brand" as the recognition and personal connection that forms in the hearts and minds of your customers and other key audiences through their accumulated experience with your brand, at every point of contact.
Ideally the brand that emerges is a positive one, leading to trust, loyalty and advocacy for your offerings, increasing shareholder value and establishing long-term advantage in the marketplace. More than just defining the nature and effect of brands, however, it's important to define the disciplines and elements needed to build and manage them effectively.
The Most Powerful Colors in the World by COLOURlovers. When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs.
Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture.