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Social Media Strategy

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Social Media Strategy Plan. Inbound Marketing: Social media strategy planning tool. “Leaders establish the vision for the future and set the strategy for getting there; they cause change.

Inbound Marketing: Social media strategy planning tool

They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.” – John Kotter, professor, Harvard Business School Are you a true marketing leader? Does your marketing department have a well thought-out strategy with clear marching orders? Hopefully that question is a gimme, but here’s a harder one… 3 Steps to an Effective Social Media Strategy. Do you have a social media strategy for your business yet?

3 Steps to an Effective Social Media Strategy

If you don’t, you could be missing out on game-changing results. According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media. The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute. The good news? You don’t need to be everything to everyone anymore. As Michael Stelzner predicted, “The old mantra of ‘be everywhere’ will quickly be replaced with ‘be where it matters to our business.’

What Goes into a Social Media Strategic Plan? How many nonprofits do you know that have incorporated social as part of their overall strategy, or even their communications strategy?

What Goes into a Social Media Strategic Plan?

Let's go further: How many nonprofits really have a strategy? Apart from the largest nonprofits, the list is painfully small. That’s too bad, because here's what happens when strategy is not at the heart of your organization’s actions: on a good day, you bounce around from putting out one brushfire after another. On a bad day, the fire wins. Sound familiar? At the 2012 Nonprofit Technology Conference, my Socialbrite partner Carla Schlemminger and I will be leading an interactive session titled, "You Need a Strategy, Dammit, Not a Twitter Account" (with the Twitter hashtag #12NTCDammit). Our message will be: Folks, it doesn’t have to be this way.

Every organization will take a different journey to get there, but you must start with a plan. The Strategic Plan is your blueprint, the animating force that connects goals to actions. Tie your goals to metrics. Ongoing List of Social Media Strategies from Enterprise Corporations. How to Develop a Social Media Plan for Your Business in 5 Steps. Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely.

How to Develop a Social Media Plan for Your Business in 5 Steps

But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of structure behind it. With that in mind, we've put together a 5 step plan for kickstarting your company's social media participation: Step 1: Listen Social media is a term we use to to discuss the tools that facilitate conversations. Before your company can be a part of those conversations, you need to know what people are already talking about so you can determine how you can best contribute. Setting up some tools to monitor conversations is easy. Here are some tools to get you started: Alltop: This website aggregates the top posts from the top blogs around the world.

Step 2: Prepare Define Your Strategy Step 3: Engage This is the fun part! Planning an Effective Social Media Strategy - YouMoz. Social media is a mess.

Planning an Effective Social Media Strategy - YouMoz

There’s Facebook which now has over 800 million registered users, Twitter with over 300 Million registered users, Google+ who has some insane growth potential, Tumblr whose traffic has almost doubled in 2011 and who pulled in more than 17 million unique visitors (US) in November 2011, and so on. The list goes on and on. The internet is filled with so many different social outlets who seem to rise and fall every day. So, as a business, where should you invest your time and money? Web.nmsu.edu/~jalmjeld/online_publishing/Strategic_Planning_for_Social_Media_Workbook.pdf.