6 Ways B2B Companies Are Using Facebook. Is Facebook applicable for B2B companies?
Absolutely! With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The 6 best free Facebook apps for businesses. Admit it: You wish your Facebook page was a little fancier.
You look at big consumer brands such as Coca-Cola and Dell and you bemoan how sleek their pages look when compared with your brand’s, which is still stuck with all the default settings. Your page looks drab and boring. 75 of the Best B2B Facebook Marketing Tips. Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company.
There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. The second thing to know is that you need to include calls to action, both on the Page and ones that drive traffic back to your company website. Next week I will be presenting a session, along with Deirdre Walsh and Susan Solomon, about Facebook Marketing for B2B Companies at the MarketingProfs B2B Forum.