The PR Warrior. For years now I've kept tabs on what's been happening overseas in terms of social media and content marketing, collecting examples and case studies of individuals and companies that are leading the way in the space.
Now it's Australia's turn! Content marketing in Australia has been picking up pace for a couple of years now. Google tells us the search trend for the term 'content marketing' is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of respondents saying they will be 'significantly increasing' their budget this year. Obviously this augurs well for the nascent content marketing 'industry' in Australia. In the spirit of highlighting the positives locally, here are 11 excellent examples of content marketing from Australian brands (with a bonus three extra brand mentions at the end!). PR Disasters.