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The PR Warrior
I was bummed that I couldn't attend the Digital Parents Conference 2012 in Melbourne on Friday but I did manage to keep an eye on the #DPCON12 hashtag on Twitter as well as checked in on the many blog posts that were written during (and post) the event. It looked like it was a ripper of a day! The conference, organised by Brenda Gaddi , was sold out; according to the attendee list , nearly 200 people - bloggers (mostly 'mummy bloggers' by the looks of things), PR people and brand reps - had registered. (NOTE: How many conferences have you attended where the organisers don't provide a public list of participants? It's either a case of 'couldn't be bothered', 'didn't think of it', or refusal to do so on the grounds of 'privacy' or the list is 'our intellectual property'. Hmmm, really?It’s brand-checking 101; Google a name to see if there’s any unfortunate or unsavoury associations. But Googling names seems to have been beyond Nike’s Advertising or PR teams; now in PR trouble (as Ben and Jerry’s Ice Cream had similarly done only 4 years back) for naming a sports shoe, the Black and Tan ! For those who don’t know Britain’s stained history of interference in Ireland, an expert book on the Black and Tans says:
