The PR Warrior
Scoble is a storyteller/content creator extraordinaire; Monty sits smack-bang at the intersection of marketing, advertising and PR on the social web and uses his extensive knowledge to help guide Ford into a new era of marketing; De Leon is a passionate people-person who uses social media to people excited about his brand (Domino's Pizza). Okay, so getting someone with such a spread of skills is maybe pushing it a bit (do they even exist?), but I stand by my prediction the role of community manager will change and morph as life on the social web speeds up and the landscape gets more complex, and the people filling it will definitely need to be more broadly skilled and experienced. THINK: someone who is a cross between (emerging versions of...) Robert Scoble + Scott Monty + Ramon De Leon.
For me, the most ironic and iconic PR disasters are where there’s a PR person’s actions at the centre of the storm. Without wishing to go over the coals of the recent Canberra restaurant fracas, here’s a succinct recap of the circumstances surrounding the resignation of Julia Gillard’s press adviser, Tony Hodges. Ta to The Australian. TV interview alert!! Not that global kiddies brand The Wiggles should be expect to be PR slicksters, but this bumbling, stumbling interview is so cringeworthy …not just because of the lack of PR preparation (who’d'a thunk Rich Wilkins could be such a probing Kerry O’Brien type??)
PR Disasters
