Ihaveanidea. ClickZ - News and expert advice for the digital marketer since 1. The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. The Place for TV Adverts and Funny Video Clips. World Advertising Research Center - WARC Online - Knowledge and.