Видеолекции. Медиаматериалы. Unconscious Processing: Subliminal Perception, Neuropsychology, and the I-Function. Biology 202 1999 Second Web Reports On Serendip Lauren Hellew In his 1957 book The Hidden Persuaders, Vance Packard warned the American public that "Large-scale efforts are being made, often with impressive success, to channel our unthinking habits, our purchasing decisions, and our thought processes...
Typically these efforts take place beneath our level of awareness; so that the appeals which move us are often, in a sense, hidden" (1). Packard was convinced - perhaps rightly so - that advertisers were "professional persuaders" whose marketing techniques were deceptive and overly manipulative. Not only were advertisers becomingly increasingly adept at developing campaigns, pitches, and slogans to send specific messages to targeted consumer populations, but some had gone so far as to suggest that such messages could be effective even if they were presented below the level of conscious awareness. WWW Sources 1) The Subliminal Scares: Hidden Persuasion? Диссертация «Роль неосознаваемых значений в процессе восприятия многозначных изображений» автореферат специальность ВАК 19.00.01 - Общая психология, психология личности, история психологии. 1.
Агафонов А. Ю. Основы смысловой теории сознания. СПб.: Речь, 2003.-296 с. 2. 3. Subliminal Perception. Biology 202 2000 Second Web Report On Serendip Mridula Shrestha FACT: In 1957, James Vicary, a market researcher, claimed that over a six-week period, 45,699 patrons at a movie theater in Fort Lee, New Jersey were shown two advertising messages, "Eat Popcorn" and "Drink Coca-Cola" while they watched the film Picnic.
Once every five seconds, one such message, 3 milliseconds in duration, was flashed throughout the movie: a duration so short that the viewers were unaware that they were being flashed at all. Despite this unawareness, Vicary claimed that over the six-week period the sales of popcorn rose 57.7% and the sales of Coca-Cola rose 18.1% (1).
UNCERTAIN: Whether Vicary's results are reproducible, and whether subliminal messages significantly affects a consumer's decision to buy a product. When you really think about it, it is not all that bizarre that we may be unaware of perceiving things that do in fact influence our behavior. WWW Sources. Управляющий мозг: Лобные доли, лидерство и цивилизация. Элхонон Голдберг. 12.
Лобные доли и парадокс лидерстваАвтономия и управление в мозгеАвтономия и управление в обществеАвтономия и управление в электронном миреЭпилогСсылки и примечания Голдберг Э. Управляющий мозг: Лобные доли, лидерство и цивилизация / Пер. с англ. Д. Бугакова. — М.: Смысл, 2003. — 335 с. Москва, "Смысл", 2003 Авторизованный перевод с английского Дмитрия Бугакова This translation of THE EXECUTIVE BRAIN, originally published in English in 2001, is published by arrangement with Oxford University Press, Inc. Настоящий перевод произведения THE EXECUTIVE BRAIN, первоначально опубликованного на английском языке в 2001 году, публикуется по соглашению с компанией Oxford University Press, Inc. Copyright © 2001 by Elkhonon Goldberg Foreword Copyright © by Oliver Sacks. EEGLAB - Open Source Matlab Toolbox for Electrophysiological Research. EEGLAB provides an interactive graphic user interface (GUI) allowing users to flexibly and interactively process their high-density EEG and other dynamic brain data using independent component analysis (ICA) and/or time/frequency analysis (TFA), as well as standard averaging methods.
EEGLAB also incorporates extensive tutorial and help windows, plus a command history function that eases users' transition from GUI-based data exploration to building and running batch or custom data analysis scripts. EEGLAB offers a wealth of methods for visualizing and modeling event-related brain dynamics, both at the level of individual EEGLAB 'datasets' and/or across a collection of datasets brought together in an EEGLAB 'studyset.' 10-20 System. The 10-20 system is based on the relationship between the location of an electrode and the underlying area of cerebral cortex.
Each point on this figure to the left indicates a possible electrode position. Each site has a letter (to identify the lobe) and a number or another letter to identify the hemisphere location. The letters F, T, C, P, and O stand for Frontal, Temporal, Central, Parietal and Occipital. (Note that there is no "central lobe", but this is just used for identification purposes.)
Even numbers (2,4,6,8) refer to the right hemisphere and odd numbers (1,3,5,7) refer to the left hemisphere. Nasion - point between the forehead and nose. Inion - Bump at back of skull. The "10" and "20" refer to the 10% or 20% interelectrode distance.