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Biology 202 1999 Second Web Reports On Serendip Lauren Hellew In his 1957 book The Hidden Persuaders, Vance Packard warned the American public that "Large-scale efforts are being made, often with impressive success, to channel our unthinking habits, our purchasing decisions, and our thought processes...
Диссертация «Роль неосознаваемых значений в процессе восприятия многозначных изображений» автореферат специальность ВАК 19.00.01 - Общая психология, психология личности, история психологии | disserCat — электронная библиотека диссертаций и авторефератов и1. Агафонов А. Ю. Основы смысловой теории сознания. СПб.: Речь, 2003.-296 с.
Biology 202 2000 Second Web Report On Serendip Mridula Shrestha FACT: In 1957, James Vicary, a market researcher, claimed that over a six-week period, 45,699 patrons at a movie theater in Fort Lee, New Jersey were shown two advertising messages, "Eat Popcorn" and "Drink Coca-Cola" while they watched the film Picnic. Once every five seconds, one such message, 3 milliseconds in duration, was flashed throughout the movie: a duration so short that the viewers were unaware that they were being flashed at all. Despite this unawareness, Vicary claimed that over the six-week period the sales of popcorn rose 57.7% and the sales of Coca-Cola rose 18.1% (1) . UNCERTAIN: Whether Vicary's results are reproducible, and whether subliminal messages significantly affects a consumer's decision to buy a product.
Why EEGLAB? EEGLAB provides an interactive graphic user interface (GUI) allowing users to flexibly and interactively process their high-density EEG and other dynamic brain data using independent component analysis (ICA) and/or time/frequency analysis (TFA), as well as standard averaging methods. EEGLAB also incorporates extensive tutorial and help windows, plus a command history function that eases users' transition from GUI-based data exploration to building and running batch or custom data analysis scripts. EEGLAB offers a wealth of methods for visualizing and modeling event-related brain dynamics, both at the level of individual EEGLAB 'datasets' and/or across a collection of datasets brought together in an EEGLAB 'studyset.'
The 10-20 system is based on the relationship between the location of an electrode and the underlying area of cerebral cortex. Each point on this figure to the left indicates a possible electrode position. Each site has a letter (to identify the lobe) and a number or another letter to identify the hemisphere location. The letters F, T, C, P, and O stand for Frontal, Temporal, Central, Parietal and Occipital. (Note that there is no "central lobe", but this is just used for identification purposes.) Even numbers (2,4,6,8) refer to the right hemisphere and odd numbers (1,3,5,7) refer to the left hemisphere.