Context Optional Helps Brands Run Location-Based Promotions On Facebook Places. As Facebook Places becomes a destination for brands and local businesses to connect with Facebook’s 500 million-plus members, there is a need for technologies that help businesses run promotions and track interactions with their Places pages.
Context Optional, a SaaS offering that allows users to build, monitor and manage brand presence on Facebook, is debuting a customizable Facebook Places Check-In Leaderboard, a way for brands to recognize users who ‘check in’ to Facebook Places such as retail stores and restaurants. Places Check-In Leaderboard allows guests who check in to various locations to claim ownership of said locations via specially-designated categories which are tied to frequency of check-ins. Brands who implement a Places Check-In Leaderboard will be able to create Leaderboard categories such as ‘High Roller’ and ‘Shop-a-holic’ and attach special deals and offers to Top Fans on the Leaderboard.
eTc: el Blog de Marketing en Español. Algo pasa con Facebook Places Ya hace casi un par de semanas que Facebook Places se anunció oficialmente, sacudiendo el (ya de por sí convulso) mundo de Internet.
La presentación tuvo lugar el pasado 18 de agosto y pasó lo que tenía que pasar: acaparó toda la atención durante unos cuantos días. Pasada la fiebre (al menos en parte), no podíamos dejar de hablar del servicio que probablemente lleve la geolocalización a las masas. Pero,… ¿Cuáles son los puntos clave de Facebook Places? Es una plataforma. Stalkers. Creeps. Weirdos. Terror. Welcome To Location, Facebook. The countdown is officially on for the big Facebook location backlash.
How long will it be? One week? Two weeks? We all know it’s coming, it’s just a matter of when. And that’s too bad because I think Places is actually pretty great — potentially. The ACLU wasted little time yesterday trying to start such a backlash (their post on the matter came what, a whole 30 seconds after the press conference ended?). Today, the EFF followed up the ACLU’s post by citing things like pleaserobme.com as an illustration of how sensitive location information can be. My point is that plenty of people right now are out there on the hunt for a way to show that Facebook Places is the devil. I thought Facebook’s presentation (and video) about Places yesterday was great because it focused on the positive. But clearly they wanted to be careful. But after only one day of using Places I’m seeing the potential here. That’s the power of Facebook’s social graph. But it’s also potentially a great tool. How to Protect Your Privacy on Facebook Places. Yesterday, Facebook introduced Places, a new location feature that competes with popular services like Foursquare, Google Latitude, Loopt, and Gowalla.
Places allows Facebook users to 'check in' to real world locations and to tag their friends as present (similar to how Facebook allows tagging in photos). Everyone who is checked in to the location can see who else is listed as "Here Now" for a few hours after they check in. Once you are checked in to a location, Places also creates a story in your friends' News Feeds and places a notice in the location's page's Recent Activity section. The product will roll out over the next few days. Like all location products, the new application publishes potentially sensitive information, since a stream of information on location can provide a detailed picture of your life. To its credit, by default, only your Facebook friends can see when you are tagged in a location, unless you opted for the "Everyone" master setting on the privacy controls.