Mobile intelligence paves way for spontaneous commerce: Forrester analyst. Starwood Preferred Guest app gives content based on location NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum. Marketers should take into account the two aspects of context: the situation that is the current location, altitude and speed of the consumer, and attitude that is the feelings or emotions implied by the user’s actions and logistics. The Forrester analyst said that there are ways to get ahead of the curve such as developing a plan to evolve sophistication on mobile sites and experiences. “If you think about all the sensors in smartphones and all of the things you do on your phones, let alone all the information the phone has, the phone knows more about you or your customer than any other person may know,” said Julie Ask, vice president and principal analyst at Forrester Research, New York.
Ms. Like this article? Introducing Mobile App Analytics. Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we're seeing in the industry is driven by mobile apps. There are already more than 600,000 mobile apps on Google Play alone, and we expect to see continued momentum throughout the industry. Mobile is also becoming front and center for marketers and businesses. As more of them understand the value of mobile apps, sophisticated measurement tools are becoming core to how marketers and app developers invest, analyze and market their apps.
That’s why today we’re announcing a new set of reports in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps. The reports are tailored for mobile app developers and marketers, speaking the language that matters to them. They are designed to measure the entire mobile customer journey - from discovery to download to engagement. Layout of new Mobile App Analytics reports. Publications Tablets Change Shopping, Media Habits 06/29. Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, today released findings from a joint study examining the habits of 9,600 U.S. consumers across PCs, smartphones and tablets.
(Those in the sample owned each of the three devices.) The study suggests the spread of connected devices has altered how people consume media and make purchases. Among the highlights: -Tablet use has risen quickly to 29.5 million U.S. users, 11% of the total U.S. population -Over 60% of U.S. tablet owners spend at least 30 minutes each day accessing media content on their tablets and 52% use a tablet to fill what previously would have been “dead time” -After buying a tablet, 29% of tablet owners claimed they stopped surfing the Internet via their PC and/or laptop. Nearly half of tablet owners -- 48% -- agree that tablets’ appealing design and accessibility make it is easier to access media content than on a PC or laptop.
Scribd. How Will The Web Monetize In 2020? Editor’s Note: Murthy Nukala is the founder and CEO of Adchemy, a provider of advertising technology for large brands. On a whim, I recently purchased a Logitech Keyboard Case for my new iPad. Instead of being just a novelty accessory, the keyboard has fundamentally changed my device usage: I’m using my iPad-plus-keyboard in meetings; I use my laptop-plus-docking station at my desk; and I use my iPhone when I’m on the go. My online behavior, once centered on one device, has now been fragmented across at least three devices. I suspect that I am not alone, and that this is the shape of things to come. The web is on the cusp of massive change: By 2020, the number of global internet users is expected to quadruple to 4 billion, and most of these new users will come online using multiple devices. As the online population booms and usage becomes more and more fragmented across multiple devices, the key question is: How will all this multi-device traffic be monetized?
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