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Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job. In my view, “taking responsibility” is the core element behind accountability. Many people hear responsibility as an obligation, but I hear it as “the ability to respond.” Unfortunately many people don’t have the ability to respond, because they lack confidence in themselves, or simply don’t have the skills required.
by Ravi Sawhney | 10:38 AM March 15, 2011 Today, designers and business leaders are working together more closely than ever. This is driven by the successes of product-design leaders like Apple, and a macroeconomic environment that demands better risk management. At the same time, design consultancies are increasingly looked at to spearhead the development process — from consumer research to design to prototyping, manufacturing and packaging. These profound shifts in the collaboration model hold great potential to benefit both consumers and business profitability; however, they also bring new challenges on both sides of the relationship.