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Win Butler had to slouch a little to fit into the freight elevator. He went directly to the back, leaned against the iron door, turned around, looked at the cramped space, and asked us, “Think we can all go back now?” Then he smiled a smile that a kid would give, pure and honest, like he had just found his hiding place. Win Butler smiled, and five weeks of work seemed to crumble before us.
Cold Calling & Complex Sales & Marketing Automation Technology has come great lengths in helping us to be able to be more personal with more potential customers than without using technical automation, no matter how much of a paradox it sounds. Let's compare cold calling sales with and without marketing automation.