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Aux Etats-Unis, les jeunes amateurs d’art préfèrent Instagram aux musées - LeJournaldesArts.fr - 21 avril 2016. Abonnements sans engagement de durée (Abonnement à durée libre au JournaldesArts.fr) (Abonnement à durée libre à L’oeil et au JournaldesArts.fr) (Abonnement à durée libre au Journal des Arts et au JournaldesArts.fr) (Abonnement à durée libre au Journal des Arts, au JournaldesArts.fr et à L’oeil) Abonnements d'une durée de six mois Cette offre n'est pas disponible Abonnements d'une durée d'un an (12 mois d’accès au JournaldesArts.fr) Vous accédez librement et en permanence pendant 1 an à toutes les archives de L’œil et du Journal des Arts depuis 1994 ainsi qu’à l’actualité quotidienne du JournaldesArts.fr. (12 mois d’accès au JournaldesArts.fr + 11 numéros de L’oeil) Vous recevez tous les mois (sauf en août) votre revue + vous accédez à la totalité des archives et articles quotidiens du JournaldesArts.fr, pendant 1 an tout en réalisant une économie de près de 79 € (12 mois d’accès au JournaldesArts.fr + 22 n° du Journal des Arts) Abonnements d'une durée de deux ans (Abonnement à durée libre à L’Oeil)

The first steps of museums on Periscope « We Are Museums – Europe's digital network for museums. What did you do this morning? I watched the sun rise in Finland, had lunch in Seoul, and wandered for a while in Minneapolis. I would have gone on to a boat somewhere in Iceland, but my phone ran out of battery and Periscope switched off. Periscope is a kind of giant, free, worldwide Skype – except it’s more surprising, more beautiful, and you don’t have to tell you mum about your week-end when using it. The app connects people from all over the world and gives them a glimpse of what others are seeing. Upon connecting, users choose who’s stream they want to watch on a map and can then wander around the globe from one live broadcasting to the next. Unlimited audiences, live tours, free access from anywhere in the world… it was only a matter of time before museums heard about Periscope and seized the opportunity to showcase their galleries and connect with their viewers.

I’m off, I have to join friends visiting a temple in Japan. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Why I don’t use the most popular hashtags — ART + marketing. 10 outils indispensables et gratuits pour gérer Instagram. Pas la peine de vous présenter l’outil Instagram, ce dernier jouit d’une réputation qui n’est plus à faire. En effet, il est indéniable que l’outil est un succès qui apporte de nombreux avantages aux annonceurs qui se positionnent sur la plateforme. On vous en a d’ailleurs parlé à plusieurs reprises sur le blog avec 5 cas d’école d’opérations Instagram ou même 5 conseils de community managers pour gérer vos communautés.

Néanmoins, le problème qui réside avec cette plateforme sociale est qu’elle reste très cloisonnée au support mobile. Naturellement, il existe une version web desktop qui permet de naviguer à minima sur l’interface, mais l’outil reste foncièrement ancré sur ses convictions et ses valeurs nomades. C’est pourquoi je vous propose aujourd’hui une sélection de 10 outils gratuits qui vous faciliteront la vie pour gérer vos communautés Instagram, que ce soit sur le web ou le mobile 1°) Iconosquare Concept : Gérer son compte Instagram depuis votre navigateur web desktop.

Forces : How to Tell a Great Story. We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade? What the Experts Say In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. Start with a message Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them?

Don’t make yourself the hero That said, don’t make yourself the star of your own story. Principles to Remember Do: Don’t: Forget Facebook, Dark Social Is What Rules The Internet. The title might seem a little harsh but it is nonetheless a big truth that you will have to accept as a marketer. Most brands invest most of their digital marketing budget on the more traditional platforms like Facebook or Twitter, but consumers are sharing most of their content elsewhere: on email, on messaging apps, on forums, etc… Welcome to the dark side of social media. Also Read: 5 Reasons Why You’re Not Making It Big on Facebook The term Dark Social was first used by Alexis C. Madrigal, a tech editor at Atlantic.com, in one of his articles back in 2012.

What Is “Dark Social”? Alexis used the term to refer to the amount of web traffic that comes from outside sources that web analytics are not able to track. If you like our stories, there is an easy way to stay updated: In clear, Dark Social is when someone shares content or a link by copying and pasting into communications platforms such as emails, instant messages or forum posts. Why You Should Embrace “Dark Social” Related Stories:

You?re not Judged by Klout Score. Your Digital Presence is. You’ve probably heard about Klout score. Rumour says it’s so important in Silicon Valley that you’re not admitted to job-interviews if your Klout is lower than 50 (out of 100). Knowing that 20 is the average Klout for the average person and that it’s harder to climb from 30 to 40 than from 10 to 20, it’s pretty tough. (As you can see below, I’m not invited). Klout measures your digital impact on other people on specific social media platforms. Still, many persons are obsessed with getting a high Klout score, so when Klout changed their algorithm last year and many people dropped in Klout score, the rage was a fact. Klout themselves claim they help people understand their influence online and how to leverage it and that the score let you “benchmark your success, understand who you influence, and discover who to trust in the topics you care about”.

It’s been reported that hotels check on their guests Klout score to decide how to treat them during their stay. A Cheat Sheet To Increase Brand Engagement On Twitter. Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t) In a recent MIT CISR poll, 42% of our respondents said they expected to gain competitive advantage from social, mobile, analytics, cloud, and internet of things (SMACIT) technologies. But guess what? That’s not going to happen. The most notable characteristic of those technologies is their accessibility — to customers, employees, partners, and competitors. Because they are so accessible, it is very difficult to generate competitive advantage from any of them. That doesn’t mean you can ignore them. Only a small percentage of companies will gain competitive advantage from SMACIT technologies. Take the large retailer Nordstrom. Then, between 2004 and 2014, Nordstrom made an extraordinary series of investments, each aimed squarely at that same purpose of providing a fabulous customer experience.

They have not only introduced new channels, but they have integrated them in ways that empower employees and customers. Nordstrom’s digital capabilities make complete sense for Nordstrom. 6 Ways to Make Your Story Go Viral. Likeable Local • How To Respond To Negative Comments On Social... Pourquoi les gens quittent Twitter ? Un des gros problèmes de Twitter est la baisse de sa croissance exprimée en nombre d’utilisateurs actifs. Mais même les utilisateurs sont finalement peu actifs : sur 241 millions de MAUs, seuls 117 millions publient des tweets. Quand Facebook continue de progresser insolemment, Twitter peine à convaincre de nouveaux utilisateurs, et parmi eux, ils sont nombreux à quitter le réseau après quelques semaines d’utilisation.

La Deutsche Bank a lancé une étude très intéressante sur les raisons qui poussent les utilisateurs à quitter Twitter, et les résultats montrent bien les faiblesses du réseau pour conquérir le grand public. L’étude porte sur plus de 1100 personnes (utilisateurs, anciens utilisateur, et personnes n’ayant jamais utilisé le service) résidant aux États-Unis.

Un service inutile et trop compliqué Porté aux nues par les professionnels de la communication, du digital ou du monde médiatique, Twitter est encore assez obscur pour une majorité d’utilisateurs. Twitter introduces group messaging and video features - BBC Newsbeat. 6 Ways to Use Pinterest to Promote Your Brand. Is Pinterest part of your marketing strategy? Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story to tell and visual content can help you tell it. Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start. In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest. Why Pinterest? Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest.

Pinterest has over 70 million users and 25 billion pins. Pinterest launched in March 2010 and has over 70 million users; 500,000 of those are business accounts. While some brands have been quick to adopt Pinterest as a marketing tool to drive targeted engagement, there are a number of companies that can do more to harness the power of Pinterest and visual storytelling. Below are six innovative ways brands are using Pinterest.

. #1: Bring Pinterest to You #5: Humanize Your Brand. Tout ce que Facebook a changé dans notre vie. Lancé en 2004 Facebook s’est très vite démocratisé. S’il ne concernait au début que les étudiants d’universités américaines, il touche aujourd’hui toute la population mondiale. Le réseau de Palo Alto est devenu un écosystème à part entière au cœur de nos pratiques Internet. Le virage mobile n’a fait qu’accroître cette relation privilégiée avec le réseau social. L’importance de Facebook a largement changé nos habitudes sur Internet et dans notre vie quotidienne. La signification des mots « Amis » et « J’aime » Étymologiquement, être ami avec une personne c’est « avoir de l’attachement, de la sympathie, de la bienveillance envers quelqu’un » (Larousse).

Notre rapport à l’information et notre consommation de contenu Facebook aimerait devenir notre page d’accueil d’Internet, mais aussi notre curateur personnel d’information. Nos relations amoureuses Il y aurait de quoi écrire une thèse sur le sujet, car Facebook a structurellement changé notre façon de concevoir les relations amoureuses. Du 5 au 19 janvier 2015. Afin de couvrir l’ensemble des dernières fonctionnalités apportées sur les principaux réseaux sociaux du marché, je publierai sur ce blog un article récapitulatif chaque lundi.

Les réseaux/applications couverts seront : - Facebook - Twitter - Google + - Pinterest - Youtube - LinkedIn - Instagram - Vine - SnapChat Dans le cas où cette liste ne serait pas exhaustive, n’hésitez pas à contribuer à cet article via les commentaires. Sur Facebook La création de playlists vidéos accessibles à toutes les pages Il est désormais possible pour toutes les pages fans Facebook de mettre en place des playlists vidéos (listes de lecture) dans l’onglet « Vidéos ». De plus, le Community Manager pourra choisir de mettre en avant une vidéo, si celui-ci le souhaite. Voici à quoi le menu ressemble : Test du réseau social « Facebook at Work » Voici quelques captures d’écran de celui-ci : A priori, l’interface de discussion semble très similaire à celle que l’on connaît déjà. Sur Twitter. 14 Ways to Make Your Twitter Updates More Creative.

Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. Find 14 ways to publish more creative Twitter updates. #1: Questions Tweet out a straightforward question that’s easy to answer and you’ll likely see a jump in engagement. When questions are short and simple, it’s easy for followers to respond because they don’t need to spend a lot of time thinking about their answer or trying to fit a longer reply into 140 characters (or fewer if there’s a hashtag).

Fill-in-the-blank tweets encourage engagement. Fill-in-the-blank tweets get your followers thinking and challenge to them to show their creative side. Another option is to ask followers to choose between two things. Asking fans to pick one or the other is a quick way to get retweets. The Social Media Frequency Guide: How Often to Post. Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience? Social media marketers face the same dilemma. We want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening.

If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Update: Optimizing your social media schedule is one of the strategies I cover in the Actionable Social Media Strategies email course. Strike the balance between informative and annoying Good content can be found in a multitude of places, and once you find it all, the next question you may ask yourself is how often you can share. Our post on curating content sparked this exact question, asked in the comments by Ryan Battles. BUZZEUM. Museum geek. Metrics, Metrics Everywhere! Which Are The Right Ones For Museums? Museum Transformation Strategies in the Digital Age. Computer chess. Source: Wiley Wiggins In response to the digital challenges that museums and galleries have to grapple with, organisations and their staff need to adjust to the new ways of thinking and working in a digital-physical world.

This blog post provides invaluable insight into some of the practical strategies that institutions can implement or learn from in order to boost the effectiveness and success of their change initiatives. Digital technologies have become an everyday fixture in museums, and they are here to stay. They are altering the paradigm of the world of museums, which, like any other organisation, must shake up their business models and organisational structures and fully embrace the digital landscape if they are to remain relevant in today’s society.

In the pre-digital era, when information was scarce and precious, museums, libraries and archives were the spearhead and the driving force of the accumulation of knowledge. What is the organisation trying to achieve? Arts Digital — 10 Social Media Trends for Museums in 2015. 20 Ways to Make People Fall in Love With Your Instagram: A Guide for Libraries and Other Cultural Institutions. Pinterest. 8 Incredible Museums Sharing on Pinterest. Pinterest has a reputation as the social media channel for food and fashion, but there’s much more to the visual network. It’s a combination of eye candy and information, with businesses, educators and magazines now using Pinterest to complement their other online material. One surprising industry that has jumped on the bandwagon is that of museums.

Several of these venerable cultural institutions have proven themselves masters of Pinterest’s social media world. Museums of all kinds and sizes have created profiles, and they're finding creative ways to bring their programs to an online audience. From famous institutions to local operations, here are eight museums that are pinning like champions. 1. Get thisTwitter / josh_luke_davis: Having a beer with Alfred ... Natural History Museum, LondonScience Uncovered For instance, a board devoted to the annual Science Uncovered event includes visitor photos culled from Instagram and Twitter. 2. J. The J. 3. Museum at FITFashion History: 1930-1940 4. Réseaux sociaux & musées - Blog de L'ŒIl au Carré. Comment les musées investissent les réseaux sociaux ? – MuseumWeek.