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Bill Gold. Bill Gold (born January 3, 1921) is a former American graphic designer best known for thousands of film poster designs.[1] His first film poster was for Yankee Doodle Dandy (1941), and his most recent work was for J.

Bill Gold

Edgar (2011). Early career[edit] Industrial design. An iPod, an industrially designed product.

Industrial design

KitchenAid 5 qt. Stand Mixer, designed in 1937 by Egmont Arens, remains very successful today Western Electric Model 302 telephone, found throughout the United States from 1937 until the introduction of touch-tone dialing.[1] Calculator Olivetti Divisumma 24 designed in 1956 by Marcello Nizzoli. Vox-ATypI classification. In typography, the Vox-ATypI classification makes it possible to classify typefaces in eleven general classes.

Vox-ATypI classification

Devised by Maximilien Vox in 1954, it was adopted in 1962 by the Association Typographique Internationale (ATypI) and in 1967 as a British Standard, as British Standards Classification of Typefaces (BS 2961:1967), which is a very basic interpretation of the earlier Vox-ATypI classification. Originally a ten-part classification, Vox revised his original proposal within months to a more compact nine-part scheme. Saul Bass. Segoe. The current logo of Microsoft, introduced in 2012, uses Segoe.


Segoe (/ˈsiːɡoʊ/ SEE-goh) is a typeface, or family of fonts, that is best known for its use by Microsoft. The company uses Segoe in its online and printed marketing materials, including recent logos for a number of products. Additionally, the Segoe UI font sub-family is utilized by numerous Microsoft applications, and may be installed by applications (such as Microsoft Office 2007 and Windows Live Messenger 2009). It was adopted as Microsoft's default system font beginning with Windows Vista, and is also used on, Microsoft's web-based email service. Primary color. The emission spectra of the three phosphors that define the additive primary colors of a CRT color video display.

Primary color

Unlike subtractive systems that use magenta, yellow, and cyan inks, additive systems such as computer displays mix red, green, and blue light to make all colors. Primary colors are sets of colors that can be combined to make a useful range of colors. For human applications, three primary colors are usually used, since human color vision is trichromatic. Typeface. A Specimen, a broadsheet with examples of typefaces and fonts available.


Printed by William Caslon, letter founder; from the 1728 Cyclopaedia. In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Typography. In philately "typography", especially in the case of 19th century stamps, refers to letterpress printing.


Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, clerical workers, and everyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Type design. Type design is the art and process of designing typefaces.

Type design

§History[edit] Although the technology of printing text using movable type was invented in China, and despite the esteem which calligraphy held in that civilization, the vast number of Chinese characters meant that few distinctive, complete fonts could be afforded by Chinese printers. For many centuries, creating type started with cutting punches, which acted as the masters. The material that was cut formed a prototype of the character from which type was cast by various means from an alloy usually containing lead.

Colorimetry. Colorimetry is "the science and technology used to quantify and describe physically the human color perception.


"[1] It is similar to spectrophotometry, but is distinguished by its interest in reducing spectra to the physical correlates of color perception, most often the CIE 1931 XYZ color space tristimulus values and related quantities.[2] §Instruments[edit] Colorimetric equipment is similar to that used in spectrophotometry. Some related equipment is also mentioned for completeness. Two spectral reflectance curves. Graphism. The birth of graphism[edit] The earliest traces of graphism date back to 30,000 years BC at the end of the Mousterian period and became more prevalent in the Chatelperronian period toward 35,000 BC[citation needed].


While it can be claimed that language merely represents a logical development of the vocal signals of the animal world, nothing comparable to the writing and reading of symbols existed before the dawn of homo sapiens. While motor function determines expression in the techniques and language of all anthropoids, reflection determines graphism in the figurative language of the most recent anthropoids.[1] It has been hypothesized that graphism first appeared in the form of tight curves or series of lines engraved in bone or stone.

Portal:Color. From Wikipedia, the free encyclopedia Color or colour (see spelling differences) is the visual perceptual property corresponding in humans to the categories called red, yellow, blue and others. Primary color. Couleur. Un article de Wikipédia, l'encyclopédie libre. Color. Color (American English) or colour (British English; see spelling differences) is the visual perceptual property corresponding in humans to the categories called red, blue, yellow, and others. Color derives from the spectrum of light (distribution of light power versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. Visual literacy. Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text.

Visual literacy is based on the idea that pictures can be “read” and that meaning can be communicated through a process of reading. Background[edit] The notion of visual literacy has been transforming the age of digital learning and reflecting the transformation of datagogies for quite some time. Classical and Medieval theories of memory and learning, for instance, placed a strong emphases on how the visual format of words and lines affected the ordering of information in the mind. Since technological advances continue to develop at an unprecedented rate, educators are increasingly promoting the learning of visual literacies as indispensable to life in the information age.

Visual literacy is not limited to modern mass media and new technologies. Communication design. Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the people you are focusing your skills on.

Design skills must be tailored to fit to different cultures of people, while maintaining pleasurable visual design. These are all important pieces of information to add to a media communications kit to get the best results.[2] Design. More formally design has been defined as follows. Another definition for design is a roadmap or a strategic approach for someone to achieve a unique expectation. Color balance. This article is about the process applied to still images. For the equivalent process applied to video, see Color grading. The left half shows the photo as it came from the digital camera. Motion graphics. Graphisme. Un article de Wikipédia, l'encyclopédie libre. Le graphisme est une discipline qui consiste à créer, choisir et utiliser des éléments graphiques (dessins, caractères typographiques, photos, couleurs, etc.) pour élaborer un objet de communication et/ou de culture.

Chacun des éléments est symbolique et signifiant dans la conception du projet, selon les axes définis éventuellement avec d'autres intervenants du domaine de la communication, dans le but de promouvoir, informer ou instruire. Bien qu'actuellement le terme design graphique soit parfois jugé trop vague par certains (particulièrement en France et en Suisse), il devient de plus en plus populaire dans les pays de la francophonie[2] et est généralement préféré au terme « graphisme » au Québec[3],[4] et dans le Canada francophone[5]. Histoire[modifier | modifier le code] Premiers pas[modifier | modifier le code] Graphic design.

Motion graphic design.