How To Set Up A Foursquare Special. When Foursquare 3.0 launched in March, the app's entire merchant platform was revamped.
The location-based service offered more options fo May 02, 2011 When Foursquare 3.0 launched in March, the app's entire merchant platform was revamped. The location-based service offered more options for specials—and made it quicker and easier to set them up. To date, more than 250,000 small and large businesses have signed up on Foursquare's free platform for businesses; many of these have offered specials. The beauty of a Foursquare special—aside from rewarding your customers and getting them back in the door—is that users often check out the "Specials Nearby" menu when they first open the app. 1. Once you've claimed your venue on Foursquare, go to Foursquare.com. Click on "Manager Tools"Click on "Campaigns"Click on "Start a Campaign"Click on "Add a Special" The new specials are broken up into two types—five that reward new customers, and two that incentivize existing customers to return.
Swarm Special. 5 Creative Location-Based Marketing Campaigns. The location-based networking app, Foursquare is a great way to build a local customer base and increase interaction.
June 16, 2011 One of the ironies of the Internet is that, although it has the power to connect consumers across the world, it also has the potential to make local connections more intense. This is particularly true thanks to the advent of location-based services, which can make users passively aware of each other's nearby presence. For small businesses, the appeal of such a service is obvious: There's an opportunity both to draw in new customers and forge deeper connections with existing ones. But, despite the fact that using such services is free, the vast majority of small businesses haven't taken advantage of location-based services. 1. DBA Barbecue offers customers an extra reason to use their Foursquare checkin: free food or at least discounts on food.
There are other perks as well. 2. One more example? 16 Facebook Marketing Strategies. There are thousands of Facebook apps, including a growing class designed for marketing use on company Facebook Pages.
Here is a list of 16 different marketing strategies — using apps — that can help your ecommerce business. 1. Facebook Send button Facebook recently launched the “Send” button, which allows Fans to send your content to their friends. Think of this as you would a “forward to a friend” button in email. According to Facebook, Fans have the option to send your URL in an inbox message to their Facebook friends, to the group Wall of their Facebook groups, and as an email. 2. FriendCard is a way to increase brand visibility by offering Fans the ability to send customizable branded greeting cards to their friends directly from your Facebook Page. Each card carries your logo, so each time one is sent recipients and their friends are introduced to your brand. 3. Merchants increasingly utilize online video to showcase products. 4. 5. 6. 7. Top 5 Foursquare Mistakes Committed by Small Businesses. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
From our coverage on Mashable, you've probably learned a fair share about Foursquare for business. There are more than 9 million people on Foursquare, and there are 250,000 businesses that have claimed venues and use the location-based service as part of their overall marketing program. Foursquare is a free platform for merchants to use to engage and incentivize customers, but only if done right. Here's what not to do as you embark on your Foursquare marketing endeavors. 1.
There's no fun in trying to unlock a special that is nearly impossible to unlock. Foursquare enables businesses to activate a special only on certain days or during certain times, or they can reward people for every nth checkin, regardless of what time or day it happens. Specials can provide discounts, a few bucks off or a free item.