The Secret Phrase Top Innovators Use - Warren Berger. How do Google, Facebook and IDEO jumpstart the process that leads to innovation? Often by using the same three words: How Might We. Some of the most successful companies in business today are known for tackling difficult creative challenges by first asking, How might we improve X … or completely re-imagine Y… or find a new way to accomplish Z? It’s not complicated: The “how might we” approach to innovation ensures that would-be innovators are asking the right questions and using the best wording.
Proponents of this increasingly popular practice say it’s surprisingly effective — and that it can be seen as a testament to the power of language in helping to spark creative thinking and freewheeling collaboration. Tim Brown, the CEO of the innovation and design firm IDEO, says that when his company takes on a design challenge of almost any type — and IDEO does everything from designing new products to envisioning new ways to deliver healthcare — it invariably starts by asking How Might We. Pourquoi il ne faut jamais commencer la journée en lisant ses mails. Another tip on how to be more creative: - Barking up the wrong tree. Boost Creativity: 7 Unusual Psychological Techniques. Looking for the last piece of the puzzle? Try these 7 research-based techniques for increasing creativity. Everyone is creative: we can all innovate given time, freedom, autonomy, experience to draw on, perhaps a role model to emulate and the motivation to get on with it. But there are times when even the most creative person gets bored, starts going round in circles, or hits a cul-de-sac.
So here are 7 unusual creativity boosters that research has shown will increase creativity: 1. Psychological distance People often recommend physical separation from creative impasses by taking a break, but psychological distance can be just as useful. Participants in one study who were primed to think about the source of a task as distant, solved twice as many insight problems as those primed with proximity to the task (Jia et al., 2009). ◊ For insight: Try imagining your creative task as distant and disconnected from your current location. 2. 3. The mind is desperate to make meaning from experience. 4.