Social Networking Software. Social networking software is a new approach in some academic and public libraries today in order to make libraries not only "cool" in the public's eyes, but also as a third space in which potential library users can participate in an collaborative exchange with their libraries. It also may allow users to build relationships with the library staff and other library users. Examples of social networking software include MySpace.com, Friendster.com, and Facebook.com. These sites allows users to create pages in which others (potential library users) can view and provide feedback.
Some academic and public libraries have created MySpace or Facebook pages in an attempt to promote and extend their library services such as reader's advisory, and third party applications can add increasing usability to to pages. Examples of libraries using social networking software include: MySpace Facebook 3rd Party Facebook Application for the Library Twitter See: Twitter Florida International University - Libraries. Social Media Best Practices for Libraries: A TTW Guest Post. This post was written by Kasia Grabowska for last semester’s LIS 768: Library 2.0 & Networking Technologies class. Kasia has allowed me to repost it here. After doing brand monitoring research for the past few weeks, looking closely at Skokie Public Library (and not so closely at several other libraries), I decided to put together a list of “do’s and don’ts” for librarians on successfully utilizing social media.
This is what I learned from doing brand monitoring and what I personally would recommend to libraries that are getting started with social media. Tip #1: Learn how to monitor your brand Join the RIGHT conversations at the RIGHT time. In other words, stay on top of what people are saying about you and make sure to respond, to let people know that you are listening and willing to join the conversation. Tools to utilize for brand monitoring include RSS feeds, Google Alerts, Technorati, and staying on top of your Twitter, Facebook and other social media accounts. Tip #10: Lead change. All Topics - The Latest News Headlines, Videos and Images. How Spotify Works.