83 Exceptional Social Media and Marketing Statistics for 2014. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 83 Exceptional Social Media and Marketing Statistics for 2014 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats 1. 2. 3. 4. 4 B2B Marketing Stats 5. 6. 8. 6 Social Media Marketing Stats 9. 10. 11. 13.
Golf Company's $1.5 Million Giveaway Far From a Hole in One. Callaway Golf is engaged in a new promotion where if you go out and try out one of their Big Bertha clubs at a participating retailer, you have a chance to win Phil Mickelson’s payday at Pinehurst, which could be as much as $1.5 million. While the $1.5 million potential prize makes for a splashy headline, it’s another glaring example of how companies miss the mark on marketing and customer loyalty efforts. Golf as an industry has been facing growth challenges, so for Callaway to increase its sales, it needs to either sell more to existing golf enthusiasts or find a way to convert new people to the hobby of golf. A one-off prize promotion doesn’t really do the latter, so they should concentrate on the former.
Getting golfers to try out the Big Bertha is a good strategy, because it puts the club into the enthusiast’s hands. Related: Want to Build Loyalty? Remember, Everyone Loves Free Stuff. Going big doesn’t beat being relevant. B2B Marketing: Top 200 Brands and Influencers. B2B marketing is an expanding discussion, there are more commentators and online interaction than ever before and it is becoming tough to blast through the noise with top quality content. With London’s B2B Marketing Summit just around the corner, we took a closer look at the brands and the individuals who are most influential and driving impact in the online debate. Our own Tim Williams will be present during the conference to give people key tips on developing influencer marketing in a B2B marketing strategy.
Influencer marketing (if approached correctly) can generate ROI, increase in market share, elevate brand awareness and generate leads. If you're at the conference or interested in learning more about influencer marketing send him a tweet or connect with him on LinkedIn. Building The Influencer Network The Top 100 Thought Leaders on B2B Marketing If you're wondering how we approach influence and influencer marketing, give this article a try. GrowthHackers - A Community for Growth-Focused Marketers. The 2015 Influencer Marketing Playbook: 5 Plays You Need To Know. 17 Twitter Marketing Tips From the Pros. Are you looking for fresh ideas to improve your Twitter marketing?
We sought out hot Twitter tips from the pros. Keep reading for inspiration. Now’s not the time to let your Twitter marketing go stale. Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue. How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers. Improve Your Tweets Mari Smith @marismith #1: Share valuable content in your own voice Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your personality and/or brand.
Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you. You just want to add value and have no agenda or attachment to “making the sale,” yet you’re strategic and mindful about how you tweet. Mari Smith, co-author of Facebook Marketing: An Hour a Day. #9: Be helpful. 5 Top Twitter Video Marketing Strategies For Every Business. Today I got to experience the new twitter – where I can view and embed videos directly on my twitter page, as well as share videos posted on twitter. So how can businesses best take advantage of the "new twitter" and online video, for internet marketing? To help answer this question, I interviewed TwitJump's founder Alex Lawrence, twitter app developer and video aficionado.
Read on as we share some of the top reasons businesses today should be doing video marketing in twitter, and some tips for planning your own twitter video marketing strategy. New Twitter Video Versus Old Twitter Video When we had "old twitter" (or "still the same twitter" for people who have yet to get access), you would click on a link in a twitter post (a "tweet"), and you would be taken to that link outside of twitter and to a 3rd party site. Now, with "new twitter," we have the ability to watch video "in the stream," (just like with pictures and perhaps other multimedia). About TwitJump's Alex Lawrence.
Tools for Improving Your Web Presence. You’re competing against hundreds or thousands of competitors. They’re armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need and how they interact with your products and posts help you get the edge — an edge that could be the difference between winning and losing. Here are four tools that will help you. Google Analytics Google Analytics is used by over 10 million websites — with good reason.
AppsLoader & AppsWatch These tools from NRG Global, a Los Angeles-based firm whose products test the performance of applications like Citrix, GE Healthcare, Java, Oracle and Windows, have only recently started to come to the forefront, but are already being used widely by web-services, healthcare and universities to make sure the web-based applications they deliver are doing the job and not causing problems. With AppsLoader, you test your application before launching. Connect:
Moving your online presence from reactive to strategic. Because much of my work involves educating smaller business about the online world, I’m usually delivering education on online strategy rather than receiving it. But last week our local council put on a workshop on building an online strategy so I thought I’d wander along and sit on the other side of the podium for a change. And of course it never hurts to check that what you are delivering is still on the money!
The first thing that struck me was the numbers attending. Of more than 16,000 registered businesses in this city, only 12 showed up. That meant that the remaining 15,988 weren’t available on this weeknight, had mastered their online presence, or simply didn’t think it relevant to their business. At $30, it certainly wasn’t the admission price. Golden opportunities to learn But affordable, accessible workshops like these are an invaluable source of information and education to the smaller business operator. 1. 2. 3. 4. Plan your way to success At least in a perfect world.