8 Ways to Beat Facebook's Algorithm and Keep Your Consumers Engaged. Facebook has been evolving and if you ask the average small business owner, not all Facebook change is good change. When a platform's technology is beyond your control, how do you adapt your business strategy to keep up? I asked eight startup founders from Young Entrepreneur Council (YEC) how they have improved Facebook engagement, even in spite of recent algorithm changes that had some business owners running to other platforms. Here's what they had to say: 1. Integrated approach A few years ago we relied heavily on fan page interactions. 2.
No matter what the algorithm is, great content will always rise to the top. 3. Our focus on any social network has always been about real engagement instead of vanity metrics. 4. We are definitely getting less natural engagement, but we've done a few things to offset it. 5. Social media is fickle yet necessary, but diversification is even more so. 6. 7. Facebook is changing the way we consume media. 8. No sweat. Scott Gerber. How I learned what I didn’t know I already knew about #Facebook from @HotLou by @LinkedInDiva. The question in the crowded room was “Why is Hot Lou called ‘Hot Lou’?” …until he opened his mouth and started describing how he (with a college degree in computer science and math) made thousands of Facebook pages incredibly successful through learning how to engage people and then scale. Yes, ‘Hot Lou’ is the mastermind behind the first ecommerce page on Facebook (1-800-Flowers); creator of the Ultimate Frizbee page with 150,000 fans (most in the US and the country of Columbia); and, manager of the immensely popular Twig the Fairy page with more than 271,000 likes.
(Twig is actually a human dressed as a fairy who works regional Renaissance fairs around the country. But now she’s got her own product line inspired by the popularity of her Facebook posts!) What I discovered what I already knew about Facebook, as Lou shared his insights and inspired us with stories of his success was simple: Authentic Engagement. Wow. Author: Lori Ruff (176 Posts)
8 Ways to Get Your Posts Seen More on Facebook. 45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks. We've got a huge collection of tips and pointers for mastering Facebook advertising and marketing. We'll be covering... Facebook Advertising Tips 101: 11 Basic Tips We're starting off our Facebook Advertising & Marketing Guide with some general tips and tricks for advertising on Facebook.
Learn how to select your campaign objectives, use various Facebook advertising formats for different needs, control the costs of advertising on Facebook, and more. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Tips for Controlling Facebook Advertising Costs... 12. 13. 14. Visual Facebook Advertising Tips: 4 Ways to Create More Engaging Image Ads Images are a powerful tool you can utilize for creating engaging, eye popping Facebook ads. 1. 2. 3. 4. Advertising With Facebook: 7 Tips for Better Targeting Facebook advertising has some incredible targeting capabilities that can help you tailor your message and target your desired audiences. 1. 2. 3. 4. 5. 6. 7. 1. 2. 3.
Option #3: Add text with bitly URL. 4. 5. 6. 7. 8. 6 Facebook Marketing Tips for Managing Your Facebook Page. Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. This article includes six simple tips that will make you a more effective admin and make your page more professional starting today. #1: Check Your Wall-posting Preferences Does your page get a lot of, ahem, critical commentary on its timeline?
Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post. Here’s how: Choose Edit Page from your Admin panel. You can add/remove admins directly from the Admin panel. From there, edit the Posting Ability tab and decide if you want everyone to be able to post on your page, or if you want to allow only your page admins to post. You can adjust the posting ability to fit your page’s needs. How to Make Your Facebook Marketing Work for B2B. Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.
In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client. #1: Understand Your Audience It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn. Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. So how do you find out who your Facebook audience is?
Facebook Insights tracks how your audience engages with your page. Facebook Insights offers a range of audience data. If you’re using Google Analytics, I recommend upgrading to Universal Analytics so you can use the affinity categories data. Inside Google Analytics click on Admin to upgrade to Universal Analytics. The best data of all, though, is the data you already have.