Inc | The 5 Best New Digital Marketing Tools a... In today’s wired world, it’s impossible to overstate the importance of digital marketing to the success of your business. Strong, successful companies are carving out virtual space to respond to customers, to create connections with industry leaders, and to tell the story of their brand in a creative, genuine, and visually-engaging way.
Digital marketing offers the invaluable opportunity to assess which elements of your strategy are working - or bombing - in real time. Simple new digital marketing techniques give every company - be it a four person startup or a multinational corporation - the chance to make an impact online. With that in mind, here are 5 new marketing tools and techniques to help you get started. 1.
One of the most frequently dropped buzzwords in digital marketing, content marketing is essentially storytelling for your brand. Content marketing is also inherently flexible. 2. 3. More and more of us are accessing information on-the-go. 4. 5. I found this article helpful. Global Humanitarian and Media Mogul Ted Turner. In this exclusive interview on location in Atlanta, President Bryan Kramer sits down with philanthropist, visionary, founder of CNN and the United Nations Foundation and Chairman of The Turner Foundation, the legendary Ted Turner. Bryan had the fortunate honor to speak with Turner, on behalf of The Tech Awards, to hear his thoughts about being named the eleventh recipient of the 2014 James C. Morgan Global Humanitarian Award. Turner will accept the award in Silicon Valley at the San Jose Convention Center on Thursday, November 13, 2014, during The Tech Awards gala, presented by Applied Materials. You can purchase tickets to attend in San Jose here: click here to purchase seats In this intimate conversation, Turner recalls some his most meaningful, personal and professional achievements, and how his passion and persistent efforts are pointed at fighting poverty, disease, inequality and a lack of education around the world.
Connect: Authored by: Bryan Kramer See complete profile. 4 Visual Content Tools to Help You Stand Out Visually. Do you want to create more interesting visual content? Are you looking for new ways to present your message? Today’s marketers are using visual content to capture their readers’ interest and attention. In this article I’ll show you four of the best free tools you can use to create strong visual content for social media. Why Stand-Out Visual Content? All of those people we’re trying to reach–fans, followers, customers–overlap with the same people our competitors are trying to reach. Text alone is hollow. . #1: Design Infographics Right now, infographics are the hot thing. The problem is that creating infographics can be a headache if you’ve never done it before. I’ve tested many of them and Easelly is my favorite because it’s so easy to use (a nice reflection of its name).
Easelly is an easy way to create your own infographics. Easelly is a classic What You See Is What You Get (WYSIWYG) platform—you can choose your infographic elements and drag them around as needed. #2: Create Video Slideshows. Here is high school kids’ favorite social media network—the SMS - Quartz. What are the most popular social networks, apps, and websites for high schoolers? Niche asked. Seven thousand teenagers answered. Here are the results. I’ve sliced the data to get what I really wanted: One graph comparing daily users across platforms. Social networks and apps are in blue. Websites are in red. Four observations for the road: 1. I don’t often see Pandora hailed as a Master of Attention quite like other apps that tech writers pay attention to. You could try to shoo away my astonishment by saying something like “well, duh, teens love music” but that doesn’t explain why Pandora’s daily users are almost 4X Spotify, almost 5X Beats, and more than 6X Rdio—even though all those other services let you pick the songs you want to hear. 2.
If you’re confused why digital publishers obsess over Facebook and social media, make this graph your smartphone wallpaper. 3. 4. I can’t decide whether texting’s dominance here is obvious or profound. Finding meaning in YoWhy Invent New Fonts? 'Who gives a sh*t?' 5 realities about your online audience. 3 New Types of Digital Advertising Agencies. These are weird times for the advertising world. TV is still where the money is, but the creative momentum has shifted to digital to the point where no one cares about your $100 million spend anymore, though they're fascinated about the gratis thing you're doing on Snapchat. This state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities while their counterparts are riding the TV gravy train to the last stop.
What kinds of opportunities? Here are three experimental new models for ad agencies: The Viral Video Factory Ask anyone who knows and they'll tell you that it's fairly impossible to create a viral video. Yet the New York-based Thinkmodo has had viral hit after viral hit including "Bubba's Hovercraft," "Flying People" and, most recently "Devil Baby," which have all racked up millions of views.
Thinkmodo cranks out such hits despite a staff of just three. GIFs as Advertising The Internet of Everything. How To Screw Up Your A/B Test Like A Rookie. 8 Brain Triggers Guaranteed To Boost Your Social Media Marketing. Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined. Knowing how the brain responds to multi-platform messaging is key to unlocking social media marketing success. How do we, social media’s guinea pigs, filter through a world’s worth of information, especially when it’s free and available in an instant?
Time and time again, we prioritize that which: Did you know the root of all human behavior is based on either dodging pain or grasping at pleasure? 1. When it comes to gaining knowledge, our brains can’t get enough. PuzzlesWord gamesAnagrams Teasers not only get our brains’ synapses firing, they are also great attention-getters. 2. 3. 4. 5. That new car smell. 6. 7. 8. Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]
Schema.org was introduced about three years ago as the preferred markup for websites trying to communicate to search engines like Bing and Google what their pages were about. Less than 1 percent of websites have implemented Schema.org markup, according to recent findings by Searchmetrics. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, a study by Searchmetrics revealed. "It must be noted that this is not necessarily a causal relationship," Searchmetrics said in its report. "It may not be the case that pages are actually preferred by Google just because they provide schema integrations, and maybe the higher rankings can be explained by the fact that webmasters who use Schema.org integrations are one step ahead of the competition due to other factors that affect their rankings in a positive way.
" When it came to review markup, the majority (about 64 percent) displayed four to five stars. 5 New SEO Mantras to Replace Old, Inefficient Thinking. It's time for some spring cleaning. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of thinking that have absolutely no place in what we do anymore. Our industry has truly grown up; there are more effective and sustainable ways to ensure long-term success for our clients. SEO has changed and evolved, definitely for the better. It's a very enjoyable time to be working in the industry, as we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. Here are five new mantras to replace old and inefficient ways of thinking that have permeated across our industry. Old Thinking: How do I get my content to go viral? New Mantra: How Can I Be of Most Help to My Customers?
It's time to change our thinking from being "all about me" to being all about the customer. Old Thinking: What's the latest "it" tool/directory/tactic? Try it. Top 3 Reasons Why Social Media Marketing Campaigns Fail? There are innumerable reasons why social media marketing campaigns fail these days. Here we have pointed out three major reasons.
Read this article to know the key hazards you need to avoid. Nowadays almost all businesses have social media accounts to make people aware of their brand and promote their business. Although everyone knows that social media is a great marketing and promotion tool, very few companies are able to make the best use of it. Even after creating accounts on Facebook, LinkedIn, Google+, Pinterest and Twitter, they fail to create brand awareness among their target audience and generate social sales leads. No defined goal : Many businesses do not have a definite goal while campaigning on social media. Inconsistent activity: Many businesses are inconsistent with their social media activities. Excessive advertising of products/services : Never make the mistake of advertising too much about your company products or services in social media.
Facebook. 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website. It’s no secret that YouTube is a traffic source with almost limitless potential. There’s only one problem: It’s a very crowded place. In fact, according to YouTube, there are more than 100 hours of video uploaded to the site every minute. Considering the deluge of content you have to compete with on YouTube, the obvious question is: “How do you get people to watch YOUR video instead of the millions of others?” The answer? Video SEO. I bet that most of your competition lazily uploads their videos and hopes that one of them “goes viral.” But if you take the time to optimize your videos for SEO, you’ll get significantly more traffic than your competitors.
Let’s jump right in. A Brief YouTube SEO Primer Before we dive into how you can use to optimize your videos for YouTube, let’s go over some of the most important ranking factors that YouTube uses. It’s not nearly as complex as Google’s famous 200 ranking signals, but YouTube’s algorithm is no joke. 1. Why is this such a crime? 2. 3. 4. 5. B2B Opportunity Knocks On LinkedIn. New Research, Comparing Social Network Trends for 2014. Which platforms are most relevant to social media marketing right now?
Marketers need to know where (and how) they should focus their efforts for maximum ROI. This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each. #1: People Spend More Time on Visual Networks It’s impossible to miss the powerful effect of visual content on the social web. As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Visual social networks get more time from users than non-visual networks.
If you’re looking for ways to incorporate visual content into your own social media strategy, one of the key things you can do is include one or more high-quality images in all of your blog posts. You can also leverage real-time photo sharing. Don’t forget video! #2: Google+ Is Best for SEO What do you think? You are now the special sauce... Social media lessons from US Airways (and Tide and Oreo) The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know. Technology is transforming how modern entrepreneurs stay connected to their business, their team and their industry. In this series, learn more about the cutting edge tools and thinking allowing innovators to stay ahead of the trends.
The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform results and revise your strategy at least once a year -- if not quarterly. Being aware of trends in the social sphere can help you design better strategies, apply the most effective tactics and choose where to invest your staff as well as financial resources. Here are the top five social media trends every entrepreneur needs to think about for 2014 and beyond: 1. Recent Articles From Jayson DeMers This bid by Facebook is aimed at increasing advertising dollars. Related: Stop Talking About Yourself So Much on Social Media and Listen 2. 3. 4. 5. Three social media trends every business should know about.
There’s a golden saying that networking is about getting someone else’s business card, not giving away your own. When you meet someone you want to connect with; someone who inspires you, a potential business partner, a future employee; your mission is to intrigue them enough that they want to connect again with you. Taking this advice on board, we recently packed our bags and headed to San Diego for Social Media Marketing World, the world’s biggest conference for social media marketers. With a bag of t-shirts, stickers, and a few business cards, we were off to meet and learn from some of the top social media experts from around the world. Without a sponsor booth or speaking session, our goal was to meet as many people as we could. Unsurprisingly, social media is just like networking. But what else can you do to spice up your social media presence? Visual social media is growing fast There’s no question about it, visual social media is on the rise. The customer is the hero of your story.