The Secrets Of A Memorable Infographic. Human memory is very fallible, but lately cognitive scientists have found that our minds capture much more visual detail in a moment than once believed.
A 2008 paper reported that people who saw thousands of images for three seconds each over five hours later identified ones they'd seen over similar alternatives with nearly 90% accuracy. They didn't just remember that they'd seen a cracked egg, they remembered that its egg white had formed a perfectly round puddle.
Interactive.